Marketing and advertisement Free Essay Example, 3500 words

Media ethics is an elusive topic that will change from medium to medium from the audience to audience and from person to person. Thus, I cannot write this paper from the perspective of right and wrong (MARLIN 2002, pg34). Whenever a group of individuals is posing some power to influence the lives of others, ethical obligations becomes domineering. Ethical issues are imperative in considering different courses of action, and as a potential for targeting customers with green related products. I always believe that the mass media wield considerable power over the way society lives. As Rory Sutherland (President of the Institute of Practitioners in Advertising) states; The truth is that marketing raises enormous ethical questions every day at least it does if you re doing it right. If this were not the case, the only possible explanations are either that you believe marketers are too ineffectual to make any difference, or you believe that marketing activities only affect people at the level of conscious argument. Neither of these possibilities appeals to me. I would rather be thought of as evil than useless (MARLIN 2002, pg23). Hence the ultimate power that the mass media has forces and obliges them to work within ethical parameters. We will write a custom essay sample on Marketing and advertisement or any topic specifically for you Only $17.96 $11.86/page It is worth noting that there are almost no national laws regarding advertising (SHEEHAN 2004, pg90). The advertising is, therefore, a self-regulated industry although FCC does regulate the media which advertising is communicated.

A Speech On The American Citizen Essay - 1088 Words

As I stand at this podium, I am reminded of all my predecessors that have made this position a reality for someone like myself. I owe much gratitude to our country’s founding fathers. They built the constitution this country now sits on. I feel personally obliged to thank the influential figures that have helped to gradually transform â€Å"all men are created equally† to actually include men and women of all shapes, sizes and forms. Like President Obama, I am â€Å"mindful of the sacrifices borne by our ancestors† (Obama, 1). I promise my presidency will make them nothing less than proud. President X, thank you for your â€Å"service to our nation† (Obama,1). And lastly a thank you is needed for my comrades, the American citizen. I accept the challenge that you have so graciously given me. Being the XX citizen to take this Presidential Oath it is impossible not to see how far this country and it’s people have progressed since 1789. Despite our growth, we still have much more to make, our journey is far from over. I promise to not stunt our country’s growth, but give it the tools necessary to grow. We must learn to truly love our country. We have to learn to love all of it’s people, all of it’s land and accept and forgive it’s history. In these next four years I plan to usher in an era of equality. When our future generations read about these four years in their textbooks, I want them to read that we finally figured it out. That we finally saw one another as equals, That finally,Show MoreRelatedHate Speech Should Not Be Restricted at Universities Essay1333 Words   |  6 PagesConstitution has been put to the test over the issue of free speech. 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He hoped to motivate the country by instilling patriotism, unification in America, and he held faith in the new age in this ever changing country. In his inaugural speech, John F. Kennedy utilized rhetorical devices in order to inspire the audience; all of America and the world. It’s apparent throughout the speech that the freshly inauguratedRead MoreSummary Of Lyndon B Johnsons Voting Rights Speech993 Words   |  4 Pagesshall overcome, borrowed from African American leaders struggling for equal rights to deliver a speech to congress. The speech was made on Monday, March 15, 1965, a A week after the brutal beatings of black protesters in Selma, Alabama, marching to protest the voting rights discrimination President Johnson decided to put a stop to the violence. In March of 1965 then president Lyndon B Johnson delivered a speech to congress asking for the rights of African Americans (Negros) to vote. While it was said

Christianity and Politics free essay sample

A critical look at Christianity and how it has dealt with political opposition in the last 100 years. This paper is an in-depth discussion regarding the Churchs position on politics. The author covers such issues as school prayer, evolution, abortion, censorship, euthanasia, the Democratic Party, and the separation between church and state. From the paper: Christians have had a lock on education and government for a very long time, and they are reeling from the strides society has made away from myth and fantasy. They are ill equipped to handle their loss of power, because they have never had to deal with such a situation in their recent history. Christianity could not survive politically without support from a major political party, of which there are two. Irrespective of which political party Christians had allied themselves to; it would still have to compromise its beliefs. If they had chosen the Democratic Party, Christians would have had to accept a political platform that was open to homosexuals and women?s liberation. We will write a custom essay sample on Christianity and Politics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Democratic Party is also a party that is for religious freedom of choice, this to be expected from liberal organizations. The Democratic Party also has a liberal stand on censorship, which is in direct opposition to the Christian fundamentalist social agenda. For these reasons, and many others, the Christians kept shopping for a political home.

Should teachers be paid more Essay Example For Students

Should teachers be paid more Essay Should Teachers Get Paid More Because of Their Education? I am not for sure, however I think that most people would agree with me when I say that teachers pay needs to be raised. However I think that a lot of people disagree over how it should be determined whether or not they get paid more. An experiment being done in Denvers public schools is a new idea that they are trying to implement, this is the idea that I agree with. They are going to try and give each teacher a bonus this will depend on how well there students do on standardized tests. The reason that I agree with this form of bonus system is that it bases the money they earn on how much they can make there students learn, I think that this is more important than the way that they want to do it here in Nebraska. From what I have heard here they want to base their bonus on how much education they have, thats all fine and dandy but what happens when you get a teacher who is very bright and can learn anything but can not teach a single thing that they have themselves learned. This journal is saying that instead of seniority, which is now how they rate how much you are going to get paid as a teacher, they say what I do about what you can teach to your students, but they also say they need to base it on how much of an education you have. They say that this is the most important; yes I agree it is important but I already said I think the most important is how much your students learn over the course of the year. The way that they are going to do this experiment is that they have chosen 450 teachers who are initially going to receive $500 to participate and they can make up to $1000 the first year. This is felt to be enough to compensate for the extra time the teachers will be putting in, however it is not enough to break the district. They have decided that after two years a panel will examine the programs efficiency and then experts will determine whether or not the plan can improve the education of all Denver students. This program, no matter how well it works or how badly it fails is considered as a pilot program. Whether or not it becomes a full-blown program also depends on controlling the extra people it will take to run it. There are some other things that the teachers worry about, they are whether or not the parents will be against them and make it so their kids dont progress as fast as they should, so the program fails and also, what if it woks, where are they going to get the money to do this for all teachers? Considering all of this and knowing that I intend to teach someday I think that it is great that they are trying things like this right now and I am hoping that they will have it figured out by the time I get into the field, so that it will be settled by the time that I get involved. Bibliography: .

Canadian Electoral System

Canadian Electoral System

Gods, Myths and Legends in Greek Mythology

Gods, Myths and Legends in Greek Mythology The basics of Greek mythology are the gods and goddesses and their mythical history. The stories found in Greek mythology are colorful, allegorical, and include moral lessons for those who want them and puzzles to mull over for those who dont. They include profound human truths and the basics of western culture. This Introduction to Greek Mythology provides some of these background features. The Greek Gods and Goddesses Greek mythology tells stories about gods and goddesses, other immortals, demigods, monsters or other mythical creatures, extraordinary heroes, and some ordinary people. Some of the gods and goddesses are called Olympians because they ruled the earth from their thrones on Mount Olympus. There were 12 Olympians in Greek mythology, although several had multiple names. In The Beginning... According to Greek mythology, in the beginning was Chaos, and nothing more. Chaos was not a god, so much as an elemental force, a force made of itself alone and not composed of anything else. It existed from the beginning of the universe. The idea of having the principle of Chaos at the beginning of the universe is similar to and perhaps a progenitor of the New Testament idea that in the beginning was The Word. Out of Chaos spun out other elemental forces or principles, like Love, Earth, and Sky, and in a later generation, the Titans. Titans in Greek Mythology The first few generations of named forces in Greek mythology grew progressively more like humans: The Titans were the children of Gaia (Ge Earth) and Uranus (Ouranos Sky)- the Earth and Sky, and based on Mount Othrys. The Olympian gods and goddesses were children born later to one specific pair of Titans, making the Olympian gods and goddesses grandchildren of Earth and Sky. The Titans and the Olympians inevitably came into conflict, called the Titanomachy. The ten year battle of the immortals was won by the Olympians, but the Titans did leave a mark on ancient history: the giant holding the world on his shoulders, Atlas, is a Titan. The Origins of the Greek Gods Earth (Gaia) and Sky (Ouranos/Uranus), who are considered elemental forces, produced numerous offspring: 100-armed monsters, one-eyed Cyclops, and the Titans. Earth was sad because the very unpaternal Sky wouldnt let their children see the light of day, so she did something about it. She forged a sickle with which her son Cronus unmanned his father. The love goddess Aphrodite sprang up from the foam from Skys severed genitals. From Skys blood dripping on Earth sprang the spirits of Vengeance (Erinyes) also known as the Furies (and sometimes known euphemistically as the Kindly Ones). The Greek god Hermes was the great-grandson of the Titans Sky (Uranos/Ouranos) and Earth (Gaia), who were also his great-great-grandparents and his great-great-great grandparents. In Greek Mythology, since the gods and goddesses were immortal, there was no limitation on child-bearing years and so a grandparent could also be a parent. Creation Myths There are conflicting stories about the beginnings of human life in Greek mythology. The 8th century BCE Greek poet Hesiod is credited with writing (or rather first writing down) the creation story called the Five Ages of Man. This tale describes how humans fell getting further and further away from an ideal state (like paradise) and closer and closer to the toil and trouble of the world we live in. Mankind was created and destroyed repeatedly in mythological time, perhaps in an effort to get things right- at least for the creator gods who were dissatisfied with their almost godlike, almost immortal human descendants, who had no reason to worship the gods. Some of the Greek city-states had their own local origin stories about creation that pertained just to the people of that location. The women of Athens, for instance, were said to be the descendants of Pandora. Flood, Fire, Prometheus, and Pandora Flood myths are universal. The Greeks had their own version of the great flood myth and the subsequent need to repopulate the Earth. The story of the Titans Deucalion and Pyrrha has several similarities to the one appearing in the Hebrew Old Testament of Noahs ark, including Deucalion being warned of the coming disaster and the construction of a great ship. In Greek mythology, it was the Titan Prometheus brought fire to mankind and as a result, enraged the king of the gods. Prometheus paid for his crime with torture designed for an immortal: an eternal and painful occupation. To punish mankind, Zeus sent the evils of the world in a pretty package and loosed on that world by Pandora. The Trojan War and Homer The Trojan War provides the background for much of both Greek and Roman literature. Most of what we know of those terrific battles between Greeks and Trojans have been attributed to the 8th century Greek poet Homer. Homer was the most important of the Greek poets, but we do not know exactly who he was, nor whether he wrote both the Iliad and the Odyssey or even either of them. Nevertheless, Homers Iliad and Odyssey play a fundamental role in the mythology of both ancient Greece and Rome. The Trojan War began when the Trojan prince Paris won a foot race and handed Aphrodite the prize, the Apple of Discord. With that action, he started the series of events that led to the destruction of his homeland Troy, which, in turn, led to the flight of Aeneas and the founding of Troy. On the Greek side, the Trojan War led to disruption in the House of Atreus. Horrible crimes were committed by the members of this family on each other, which included Agamemnon and Orestes. In the Greek dramatic festivals, the tragedies frequently centered on one or another member of this royal house. Heroes, Villains, and Family Tragedies Known as Ulysses in the Roman version of the Odyssey, Odysseus was the most famous hero of the Trojan War who survived to return home. The war took 10 years and his return trip another 10, but Odysseus made it back safely to a family that was, oddly, still waiting for him. His story makes up the second of the two works traditionally attributed to Homer, The Odyssey, which contains more fanciful encounters with mythological characters than the more war-story Iliad. Another famous house that couldnt keep from violating major societal laws was the Theban royal house of which Oedipus, Cadmus, and Europa were important members who featured prominently in tragedy and legend. Hercules (Heracles or Herakles) was immensely popular to the ancient Greeks and Romans and continues to be popular in the modern world. Herodotus found a Hercules figure in ancient Egypt. Hercules behavior was not always admirable, but Hercules paid the price without complaint, defeating impossible odds, time and again. Hercules also rid the world of horrible evils. All Hercules tastes were superhuman, as befits the half-mortal (demigod) son of the god Zeus. Sources and Further Reading Edmunds, Lowell (ed.). Approaches to Greek Myth, Second Edition. Baltimore: Johns Hopkins University Press, 2014.Graf, Fritz. Greek Mythology: An Introduction. Trans: Marier, Thomas. Baltimore: Johns Hopkins University Press.  Rose, H.J. A Handbook of Greek Mythology. London: Routledge, 1956.  Woodard, Roger. The Cambridge Companion to Greek Mythology. Cambridge: Cambridge University Press, 2007.

Austerity Measures of European Governments Essay - 1

Austerity Measures of European Governments - Essay Example As a result, it caused several problems which it was intended to resolve. With political motivations, governments of the Euro zone have developed austerity measures to demonstrate their discipline to their creditors and credit rating agencies. The governments essentially targeted government spending to reduce their budget deficits because they were directly affected by the sovereign debt crisis which made their budget deficits relative to GDP to soar significantly (Traynor and Katie Allen 2010). Therefore, the austerity measures were focused on the government, although it had significant effects on all sectors of the economy in the affected countries. Increase of taxes as part of the austerity measures is also intended for the citizens, businesses and companies of those countries. In this case, the people and businesses in the country were made to pay for the government deficit. This increased the problems of the Euro zone rather than reducing or solving them. In 2010-2011 when the a usterity measures were used, all European countries except Germany experienced an increased in public debt to GDP ratio. For instance, the public debt of Greece increased from 143% in 2010 to 165% in 2011 (Eurostat 2013). This indicates that as the budget deficits declined, the GDP growth was not sufficient to support the rising ratio of debt-to- GDP. The reason why austerity measures failed in the Euro zone is because the problems of sovereign debt crisis after the 2008 financial crisis were not caused by policy choices. Following the 2008 crisis, private sector retrenchment occurred and capital account surpluses increased. However, the austerity measures did not target these sectors. Instead, it aimed at the government; hence becoming counterproductive (Blyth 2013).

Racism in the Presidential Election Essay Example | Topics and Well Written Essays - 500 words

Racism in the Presidential Election - Essay Example The presidential elections won by a black candidate despite the low numbers of black voters portray a changing scenario. Although racism affected the campaigns greatly, it is apparent that most Americans rose against their racial barriers and looked beyond their prejudices in search of a better America. Other analysts charged that Obama’s race gave a reason for preference by the voter (Denton 7). During the campaigns, Obama supporters faced insults and segregation. However, Obama took a critical step in encouraging young people across all races to register as voters. The young voters are rather liberal and racism does not blur their decision-making. The young people realize that the American population despite its racial differences can live in unity. Therefore, young voters formed the bulk of voters for a black candidate. The older white voters, who believe in the new America without racism, fall into the racism trap unconsciously. The racial prejudice presents itself without their will. This prompts them to vote unconsciously for a white leader when faced with a 50-50 situation. This implies the last traces of racism in the older generation. The other racist group is the outright conservatives who let their racial prejudices define their actions. In an era where Americans want to build a unified nation no longer divided by race, it is clear that the conservatives should be more analytical of the political scenario. In a population consisting of white Americans, black Americans, Latinos, and Asians, the white Americans consider themselves more American. In their expression of racist traits, they questioned whether Obama was American enough to be the next president before the general election (Denton 2). An analysis of the bureau data on election statistics, Obama lost most of the white votes but won a great percentage of the black votes. Political analysts termed the elections

Advise the Board of Directors of Choc Delux of their liability to Assignment

Advise the Board of Directors of Choc Delux of their liability to Kylie under the tort of negligence - Assignment Example The inclusion of a new ingredient was not communicated to customers. However, it can be argued that nuts are edible and are mostly used alongside cocoa. In this regard, Choc-Deluxe did not foresee any harm. According to tort law, harm should be foreseeable for a firm to be accused of negligence, thus, liability can be exempted. Consequently, the relationship between a firm and its customers is a bother. For a firm to be held responsible, there must be proof that it understands the customers situation, thereby proving negligence of the duty of care (Caparo Industries Plc v Dickman [1990] 1 All Er 568) The complications that arose from consumption of the product caused Kylie a huge economic loss. However, there is a weak link between the company’s products and the economic losses of Kylie. Choc-Deluxe cannot be accused of negligence since they had no information about the chain of events that would lead to the loss. Thus, the duty of care cannot apply in such instance (Hedley Byrne V Heller [1963] Ac 465). In Bolton v Stone [1951] AC 850, a defendant cannot be deemed negligent if the damage caused by the actions were not foreseeable. In the case of Coke deluxe, the damages to the plaintiff could not be foreseen as her condition was not known to the company, thus, the company is not responsible for the violation of torts. Consequently, there was no established link between nuts and injury among many consumers, thus making Kylie’s a unique case. The extent of economic and health damage caused by consuming chocolate laden with nuts can be attributed to lack of proximity in the relationship between the firm and the customer. Irregardless of the fact that Choc-Deluxe needed to communicate to the customers about the changes, a tort could not be admitted since the company did not have the details of her special circumstances and if knowing her circumstances would have made an impact on the

Human Resource Management And Change Management

Human Resource Management And Change Management Personnel Management, considered for much of the post Second World War period to be a necessary, albeit uninspiring and rule bound administrative activity has in recent decades evolved into Human Resource Management, (HRM), a key function of modern day business organisations. Enriched first by the work of seminal contributors like Maslow, Herzeberger, McGregor, and Kohn, and later by that of behavioural experts like Guest and Storey, the growth of HR Management has also been spurred by enormous environmental changes in areas of business ad economy. With the growth of the market economy, along with technological advances, instantaneous communication, economic liberalisation and globalisation having intensified local and global business competition manifold, there is widespread agreement on the criticality of HR in realising competitive advantage, market growth and financial success. The development of a knowledge based economy, as also the current economic crisis, is driving home the importance of HR quality in business survival and success. Modern day HRM comprises of various functions like deciding upon staffing requirements, choosing between contracted or hired workforce to fill these needs, selecting and recruiting the most suitable candidates, training and developing employees to enhance their knowledge and skills, ensuring high performance, and motivating employees through a combination of practices, remuneration and rewards. Each of these areas comprises of numerous associated functions; staffing, for example incorporates workforce planning, job and role specification, selection and recruitment, and formulation of compensation. This study attempts to investigate and analyse the need, utility and role of specific important aspects of HR, namely staffing (selection and recruitment), performance appraisal and management, and Compensation (remuneration and reward) in improving organisational performance and effectiveness; it is carried out with reference to the HR policies and practices of the Ritz-Carlton Group of Hotels, with approximately 38,000 employees, possibly the most successful and well regarded luxury hotel chain in the world. The major strategic issue to be addressed is the changes in competition, that the luxury hotel market has virtually collapsed and the lower end accommodation is outperforming the upper end of the hotel sector. Where do we go from here? Overview of Ritz Carlton The Ritz Carlton Group, now a subsidiary of Marriott International, runs nearly 73 luxury hotels across the globe, with 30 more projects under development which includes fractional ownership, private residences and serviced apartments, diversifying into a different prospective that the traditional hotel. Having started in Boston in 1927 with the first Ritz, the group currently operates in 23 countries in North and South America, Asia, Africa and Europe. Under the former leadership of one of the partners Mr. Horst Schulze who was President and Chief Operating Officer (COO) from 1983 to 2002, it was the only organisation in the service industry to win the prestigious Malcolm Baldridge National Quality Awards twice, the Ritz Carlton group is widely known for its focus on optimising its employee strengths, abilities, and skills, to increase market share, improve operational and financial results and achieve competitive advantage. A major factor in the attribution of this, was the launch of the The Ritz-Carlton Leadership Centre which has thousands of senior executives, line managers and all levels of leaders through their doors from every diverse industries (such as Finance, Food Services, Human Resources, Retail, Transportation, Automotive and Healthcare) which came to learn the Ritz-Carlton principles of service. The services of this centre are ideal if a company is looking to create a sustainable change, which is key to the future as stated by xxxxx (2008), having a major competitive advantage to outperform its competitors and to increase its customers and employee loyalty. Believing in the criticality of skilled, trained, satisfied and motivated employees in achievement of customer satisfaction, the company has thoughtfully planned and skilfully implemented HR policies and practices that are essentially dynamic in nature and respond to environmental circumstances and needs. With the luxury hotel industry being intensely competitive and every major city in the world having a number of upper end hotels providing the same sort of rooms and other physical facilities, the management of the Ritz Carlton differentiates its offering chiefly through provisioning of superior service to its customers. Known the world over as the ladies and gentlemen (who serve ladies and gentlemen) of the Ritz, the employees of the chain aim to provide customers with the ultimate Wow experience and retain 100 % of their existing clientele. The groups philosophy has a real emphasis on customer and employee satisfaction which other organisations try to aspire too. In the words of Simon Cooper, the former President and COO of the company from 2002 to 2010; It is their commitment to always exceeding the expectations of our customers which insures that no matter how large our company may grow around the world, we will never forget service is what we built our reputation on as a hotel company, and our commitment is to grow the service quality along with the portfolio of hotels which should reach 103 by 2011. The organisation has been forced to take some drastic action of late due to the revenues at the five star group been diminished over the last number of years, reflecting the changes in the luxury hotel industry and on August 12, 2010, the Ritz-Carlton announced that their new President and COO to be Mr. Herve Humler in which the leadership change was effective from September 1, 2010. Mr. Humler is one of the original founders of the Ritz-Carlton Group in 1983 and has now responsibility for leading brand operations and global growth strategy. Human Resource Policies and Practices 4.1 Staffing Selection and recruitment practices at the Ritz Continental have been formulated with thought and care and aim to further the service quality and standards of the organisation. With the organisation being a quality and market leader in its area of activity, the hotel group is always assured of good response both to local advertisements and requests for staff for its central staff pool. The group seeks people with real Intensity, Energy and Purpose for all roles within the organisation. The organisation is strict on recruiting appropriate people. Whilst candidates with the right qualifications are preferred, great emphasis is paid to selecting people who are considered capable of fitting in with the strong service culture of the group. The culture is of strategic importance and classed as special, in every location in the world, with excellent quality and service, customer and employee satisfaction is at the top of its priority. Again whilst the group selects people with diverse talents and knowledge and teaches them the technical requirements of individual jobs, it essentially looks for people who are (a) high in work ethics, (b) detail oriented, and (c) relationship driven; the successful candidates are expected to genuinely care and respect guests and each other. Candidates must look people directly in the eye, be warm, friendly and capable of showing empathy. (Living Values) You have to make sure that youre selecting for attitudes and values, not for skills and experience. You cant train for attitudes and values, you can train for skills, says Chi. If candidates have the right customer focus, values and a positive attitude, anyone can be trained to do anything in the hotel, Chi says The selection process is driven by customised and structured interviews, which have different approaches for different types of staff. A manager would be tested for focus and sense of competition, while a recruiter needs to be caring, relationship oriented, business savvy, and able to see the talents of other people. The division head and the General Manager of the individual hotels get involved in all selection processes so as to make a group decision and also to show the potential candidate the importance of the that individual is to the organisation. The company has elaborate training and retraining systems. It has 20 basic standards that are constantly reinforced through training. Whilst every employee is provided with 120 hours, i.e. three weeks of training every year, new entrants are given a 2 day introduction before they come in contact with any potential guest or existing employee to understand the culture and philosophy and also 40 days of training in their first year to enhance this. The company has prepared extensive training material on all aspects of service delivery, including a list of more than a thousand customer problems, as also guidelines for solving them. Such problem solving is an integral portion of the training programme. Apart from such systematic training many individual hotels of the group have their in-house training programmes. At the Ritz Carlton, Hong Kong, the hotel has adopted a number of forward-looking practices. For example, all of the roughly 300 staff are expected to learn one new thing per day and time is specifically scheduled at the start of each shift to allow them to do so. This might be about the work of another department, the overall tourist industry, or new properties within the group. Generally all employees are permanent staff, this is to ensure that the culture and philosophy are kept at the highest standard, in contrast to this, some very minor positions are temporary wish are not directly related to the core business. (e.g. building maintenance can be sometimes outsourced etc.) As suggested by Mello (2006, page 336) specifically in the service sectors where higher turnover costs are common with the comparison of manufacturing, the organisation implementing a strategic staffing initiatives which are the key to retaining productive employees and in turn minimizing turnover/operating costs. To this the Ritz-Carlton Hotel Group is at the forefront of its sector ensuring that employee satisfaction remains high with 90 to 95% compliance. This employees satisfaction is one of the key areas that are worked on, day in day out and involves trust, communication, involvement and engagement as stated by Mark DeCocinis, Regional Vice President, Asia-Pacific of the Ritz-Carl ton Hotel Company. At management level within the Hotel Group, many senior positions are filled internally within the organization, approximately 70 to 80 % of the leadership positions states DeCocinis. These individuals have proven skills, able to motivate and has capabilities to fit into the organisations culture. This is classed as a reward system for their previous performance and loyalty and promotes a positive promotional and development opportunities within the group, it also helps to serve international assignment roles. 4.2 Performance Management The Ritz-Carlton Hotel Group has an elaborate performance appraisal programme that aims to regularly evaluate employee performance and provide employees with feedback about their performance. Performance Feedback is used as opposed to Performance Appraisal, in which the system is kept in line with the organisations strategic objectives and culture. Below is as outlined by Mello (2006 page 428) are the key differences between performance feedback versus performance appraisal. As can be seen from the exhibit below the feedback is more a two way exchange where employer and employee communication informally their performance and discuss jointly planning future work activities. Performance Feedback Performance Appraisal Time Period Past, present and future Past Focus Link employee work activities to specific business objectives strategy Create records, document performance problems Nature of communication Two-way One sided, downward, directive, rebuttal sometimes allowed Employee role Active Participant Passive Formality Informal, Verbal High formality, written forms Timing Spontaneous, ad hoc needed As prescribed (usually annual) Basis of relationship Collegiality Power Role of Supervisor Coach, motivator, partner Authority figure Outcomes Participation, enhanced, targeted performance, improved relationship Compensation decision; task directives Mello (2006 page 428) Exhibit 10.1 Performance Feedback versus Performance Appraisal The performance management system of the company works on a few specific principles, namely informing employees about their responsibilities, enabling them to master the requirements of their job, generating ideas on improving the quality of their output, informing them on how well they are doing in many ways and forms, and training them constantly through their managers and peers on different jobs and tasks. Each employee gets a report everyday on his actions on the job. Apart from these reports, detailed personnel appraisals are carried out every six months. With managers providing employees with feedback, suggestions and corrective training on a daily basis, most employees improve so much by evaluation time that such occasions tend to become times for celebration rather than apprehension. Such assessment occasions are used to form action plans, establish future goals, and guide employees on their future responsibilities. (Lets celebrate) All of the Ritz-Carlton employee performance goals are aligned with the company goal, and from that to the hotel goal and in turn to the divisional goal, therefore involving everyone in part of the complete organisation. Each and every employee is encouraged to come up with a plan to reach their goal for the next year based on guest satisfaction, financial performance and employee satisfaction. The bonus or incentive at the end of the year is based on improvements if you increase the performance numbers you will be rewarded. Communication according to the Ritz-Carlton is the key to maintaining consistence performance management. Each employee having interaction with the General Manager every day and speaking freely about what we enjoy and how we can improve is important says DeCocinis. All general managers has a policy of having a breakfast meeting with 10 to 15 employees from different departments once a month, in that speak openly and informally at this gathering for the purpose of what each employee is working on and what can be improved is a very positive management policy and everyone learns from the meeting. Another important performance management system in place is that employees are encouraged to document either their own or another employees mistakes. It is very important when someone makes a mistake that the correct action is taken to resolve it as soon as possible, otherwise it could reoccur. The group recognises people for taking ownership of a problem and being part of the solution to resolve it Yeung (2006). 4.3 Compensation Whilst the organisation has very strict recruitment policies, (20 people are, on an average, selected from 2000 applicants), it provides good remuneration and facilities. The company believes in maximising staff retention through a combination of good working atmosphere, excellent training, good career prospects, opportunity to travel, and good remuneration. Whilst the company does benchmark and attempts to keep its remuneration competitive, it is nevertheless overtaken occasionally in this area by other hospitality organisations. Mark DeCocinis states if you expect your people to be the best, you must pay at the top of the market We do still benchmark on remuneration, says Ms Lau, but regard staff retention as something which depends more on other factors. These include training, creating long-term career opportunities, and helping employees to find the right work-life balance. Ritz-Carlton employees who can multi-task (i.e. stand in for others etc.) are recognised and rewarded accordingly. The group reward and motivate their employees who exceed their expectations through The Ritz-Carlton Incentive Awards. The organisation dispenses Gold Standard Coupons to those employees who exceed the hotel standards for quality and service, these coupons are then exchanged for weekend accommodations at the hotel group or at the hotels gift shop for merchandise. Additional to this is every quarter, a Five Star Employee Award is granted which entitles the winner to a five-night stay for two people at any Ritz-Carlton hotel in the world, and to supplement this, round trip flight tickets and US$500 spending money is given. Strategic Organisational Performance The Ritz-Carlton is considered to be one of the most successful organisations in the luxury hotel business. Globally known for the quality of its service and exceptional surroundings, the organisation has in recent years not preformed financially which diminishing revenues in the organisation. The intensifying competition in the hospitality sector notwithstanding, the organisation has grown sharply during the last decade; spurred by its entry into new markets, (especially in China), a change in orientation towards more casual elegance may be appropriate or not?. The introduction of spas that are operated by the best operators in the world, and the opening of restaurants run by celebrity chefs like Gordon Ramsay and Wolfgang Puck all strategically aligned to give the hotels unique character may be better suited in a more buoyant economic environment rather than today climate. With that in mind the real strategic issue, the change in competition within the hotel sector, i.e. the lower end accommodation outperforming the luxury end, with regards to staffing, will have an impact on a) downsizing of staff, b) other competitors depleting the staff pool of both permanent and temporary potential employees, c) potential loss of Ritz-Carlton valuable employees to competition, d) loss of Branding (culture, relationships etc.). In performance management the impact of the organisation not performing as measured on its outputs would directly affected employee performance as they are both aligned within the organisation HR strategy. With regards to compensation pay freezes, no bonuses or incentivises at the end of the year would be implemented, staff retention will be affected, less career prospects and less opportunities to travel within the organisation. The The Ritz-Carlton Incentive Awards and the Five Star Employee Award would be disbanded. All of the above would have a major impact on the current HR policies within the Ritz-Carlton organisation which the retention of th e high performers being critical to the organisation also. What is to be done about this now? Human Resource Management Analysis The first thing to be completed is an Organisation-Level Diagnostic Model which will determine are the policies aligned with the organisational goals. This is a critical input which will help present problems and symptoms. The process of Diagnostic as stated by Cumming and Worley (2008 page 87) is that Diagnosis is a collaborative process between organizational members and the consultant to collect pertinent information, analyze it, and draw conclusions for action planning and intervention. This understanding and results of how the organisation is currently functioning provide valuable information to design change. INPUTS DESIGN COMPONENTS OUTPUTS Cumming and Worley (2008) Figure 5.2 (page 93) INPUTS DESIGN COMPONENTS Dramatic changing environment Strategy keep quality and service at 5 star Late bookings discounted rooms? Competitors Power Technology-SAP payroll systems, hand scanners etc. Customers / Buyers Performance Management outsource sales for rooms? Treat of New Entries -alignment with Entertainment Company (MCD) Ease of Choice Structure Self Managing Teams, possible outsource sales Health Safety Measurement Sys.-customer satisfaction, occupancy rates, Golf Courses / Academy managing information systems, mystery customer Culture- No.1 for service quality, No.1 for employee Customer satisfaction, what do I achieve today? From the above analysis and specifically with reference to the Human Resource Systems, the details for selecting, developing, appraising and rewarding organisation members, the organisation effectiveness is sufficient as there is good alignment between both with only minor changes to be investigated. The second analysis that is to be implemented is to complete an Organisational Development and Change Plan based on the Force Field Analysis for normative planned change. Management is all about change and by using Lewins Change Model theory and using an incremental magnitude of change, the model below can be implemented. FORCE FIELD ANALYSIS Steps: Identify a specific Change Identify forces for and against change Prioritise the forces Develop strategies to overcome opposing and reinforce supporting forces Implementing Recommendations With the above information to hand and being more critical, the following recommendations can be implemented to Senior Management within the organisation. With reference to staffing a number of options are open to management for action. The selection and recruitment process is supportive of the HRM system with only a few weaknesses to be addressed. A bank of pre-approved potential employees should be developed for each and every hotel within the organisation, both permanent and temporary employees to cover sick days, holidays etc. as this would reduce the recruitment timeline. A recommendation to the HR Manager or General Manager for each hotel should be to do a backward strategy on the history of timelines of past recruitment drives as suggested by Mello (2006 page 339), work backwards from the time employees are required to start employment, which in turn will determine when recruiting begins. This bank of potential employees will eliminate any delays in time, replacing or commencing new employees with the organisation. As to keep the turnover of staff to a minimum (i.e. below 15% would be acceptable within the service industry for t urnover, xxxxx(2008), the selection of candidates at recruitment stage should focus on a long-term relationship or career with the organisation. The selection process to focus on a potential person theme, what do they really enjoy? What is their purpose in life? What motivate them? The task is to look for personnel who genuinely enjoy contact with people and respect and care about others. This will benefit the organisation and the employee in the long run. All senior management positions should be filled in-house once the relevant experience and leadership training from The Ritz-Carlton Leadership Centre is obtained. It is important to protect the culture of the organisation from the top down as well from the bottom up. An Empowerment strategy should be implemented as soon as possible. This will involve flattening the organisation and creating Self Managing Groups or Teams. Reducing middle management (layoffs) or redeploying them elsewhere where required within the organisation will reduce overall costs and give real motivation to the current employees for self management. The one important point about his recommendation is to get consensus across the complete organisation for this process. The Performance Management system is very much aligned with the organisational goals with the philosophy that employee satisfaction leads to guest satisfaction which in turn leads to good financial results. The real emphasis with is on outputs not inputs as detailed in Mello (2006 page xxxx) and needs to extremely well measured so that performance can be analysed in depth. A recommendation is for each employee to come up with a plan / set of targets to reach a goal for the next year, measured by guest satisfaction, employee satisfaction and financial performance. These goals or targets will be regularly monitored by the General Manager and HR Manager each month with informal lunch meetings with up to 10 people from different department attending. Here the employee can be openly praised in front of his colleagues based on improvements benchmarked on the individual goals. By using Victor Vrooms Expectancy Model, this will give real intrinsic motivation to the employees, in return the e mployee will feel valued, recognised and perceive be involved with important aspects of the hotel. Ritz-Carlton Group using the Expectancy Mode outlined below will have valued satisfied employees and the performance measures will be completely aligned with the organisations needs as detailed by Mello (2006 page xxxx). Assists managers to determine the outcomes that each employee values Managers should define performance levels in measurable terms Managers can determine if desired levels of performance are attainable Managers can link desired performance to outcomes desired by employees Clarifies that perceptions, not reality determine motivation Clarifies that motivation will be highest when employees perceive many benefits, but not necessarily many rewards Compensation being rewarded by respect, trust, loyalty and a greater sense of empowerment is the correct direction for the organisation. The ultimate strategy is to create an appropriate mix of financial and non-financial compensations systems. Direct compensation in salaries should be aligned with the best in class within the industry (fairness sliding scale salaries established by job classification) increase incentives such as bonuses, commissions, training and development to The Ritz-Carlton Leadership Centre to attractive and retain the best performers. With regards to indirect compensation, apart from the legally required a full review should be undertaken for the indirect options such as retirement pension plans, life insurance, flexible working schemes etc. to ensure they are relative to the market place. The recommendation for the Self Managing Teams will complement the recommendation to utilise team based versus individual pay based on performance which will encourage flex ibility and co-operation within the teams. Contribution of HR Policies to Organisational Performance The spectacular success of the hotel is attributed by many industry experts to its superior service quality and customer focus. Such a focus has helped the Ritz to constantly differentiate its products and services from the competition, enabled it to grow fast without compromising its commitment to its customers and allowed it to ride out bad years without losing business or compromising its operational and financial results. Being a member of the service industry, the organisation is people driven and significantly dependent upon the quality and effectiveness of its workforce for the realisation of its strategic and business objectives. The company has formulated its HRM policies in line with its strategic objectives and the complete HR system is geared to delivering of high quality standards. It has unilaterally adopted employee oriented and customer focussed HR policies and procedures that are essentially Best Practice in nature and designed to produce high levels of employee productivity. The Ritz treats its employees with the utmost dignity both within and outside the organisation and is publicly proud of their knowledge, skills, abilities and contribution to the organisation. The company pays great attention to training, an activity that continues throughout the working life of all employees, increases their knowledge and skills and optimises their performance. Team spirit, corporate pride and human dignity are common to all employees; a General Manager is expected to pick up a burnt cigarette from the carpet, even as the junior most employees have the powers to spend considerable sums of money without having to take permission from their superiors, if it is to further guest satisfaction. Ritz employees are known to go to great lengths to ensure guest satisfaction, leading their guests to come again and again and increasing the hotels customer retention to dizzy levels. Such motivation is proof of the role of Human Resource Management in the remarkable success achieved by the organisation. Conclusions HR management practices have clearly come a long way since the days when the duties of personnel departments were restricted to recruiting people, maintaining leave records, and preparing salary sheets. HRM is now felt to be a critical management function that is instrumental in achieving the strategic objectives of business organisations. Whilst organisations are still divided on the adoption of Best Fit or Best Practice strategies, or on switching over from Command and Control systems to ones that are most participative, there is little doubt over the importance of careful selection, good training, effective communication, performance appraisal and attractive compensation in increasing organisational performance and competitive advantage. Greater numbers of organisations, especially those in the knowledge sector are also seeing the advantages of employee involvement and empowerment in improving organisational innovation and employee commitment and motivation; which in turn results in enhancement of competitive advantage and business success. The Ritz Carlton is an important example of the brilliant operational and financial results that can be achieved by organisations in the service sector through well planned and efficiently implemented employee oriented HR practices on a consistent basis. The organisations commitment to its employees in good and bad times and its adoption of employee empowering HR policies and practices has enabled it to achieve startling levels of customer service and leadership in quality, market share, and reputation.

Anti-semitism Essay -- essays research papers fc

For more than two thousand years anti-Semitism has plagued the Jews, however, the term has only been around for about thirty years (Strack 594). Due to the hateful accusations and of those who did not understand their religion, Jews, as a scorned people, gradually became more exclusive and intolerant of other religions. Because of Judaism’s strict adherence to their own beliefs and unwillingness to consider any alternatives, Muslims and Christians have scorned and persecuted Jews.   Ã‚  Ã‚  Ã‚  Ã‚  First, the Muslim’s basis for anti-Judaism rests primarily on religious beliefs. Islam teaches that Allah, the Muslim god, requires that a good Muslim pray a ritual prayer five times per day, give a token of their income to charity, and if possible a pilgrimage to Mecca, their Holy City (â€Å"The Rise and Spread of Islam†¦Ã¢â‚¬ ). â€Å"Muhammad himself was hostile to the Jews† (Rivkin 25) because he believed Allah to be the one true God and saw the Jewish Doctrine of the Trinity to be polytheistic. The Jews, however, rejected all divine worship except their own. Also, Jews had certain laws and customs concerning food and circumcision which further segregated them from the Muslims. All these differences gave rise to mutual rejection between these two groups. As part of his rejection of the Jews, Muhammad abandoned certain Jewish customs, for example, Saturday as the Muslim holy day and Jerusalem as the Muslim holy city (Davies 329). The conve rsion of a Muslim to any other religion was strictly forbidden and punishable by death. The Jews were given the dhimmi status â€Å"meaning that they were not deserving of slaughter and could retain their religious practices in a limited form† (â€Å"The Spread of Islam to India†¦Ã¢â‚¬ ). Just as slaves, the Jews did not possess full legal rights (â€Å"The Rise and Spread of Islam†¦Ã¢â‚¬ ). These dhimmis were merely tolerated and forced to pay special taxes and wear yellow badges as a means of public identification (Davies 329). Evidence presented by a Jew in court against a Muslim would not be accepted. Dhimmis had to obtain permission before building new places of worship or repairing old ones, and they could never construct worship cites that overshadowed Muslim places of worship. Jews were also prohibited from carrying arms, riding horses or camels, or inheriting from a Muslim (â€Å"The Rise and Spread of Islam†¦Ã¢â‚¬ ). In addition, Jews killed ani mals only a... ... labor by the Christians of the tenth century.   Ã‚  Ã‚  Ã‚  Ã‚  Finally, Muslims and Christians detested the Jews for being different than them. Anti-Semitism still exists today in many countries. For example, in Syria the government denies Jews the right to vote and restricts their emigration (Levanon 559). As Christians, it is our duty to refrain from slander and false accusations of Jews. Should we only show love to those who share our religious beliefs? Even the pagans love those who love them. (Luke 6:32) Are we not called to be different than the world and show the love of God to all? Bibliography Davies, Alan. â€Å"Anti-Semitism.† The Encyclopedia of Religion. Vol. 1. New York: Macmillan, 1995. Levanon, Yosef. â€Å"Anti-Semitism.† The World Book Encyclopedia. Vol. 1. Chicago: World Book Inc., 1993. â€Å"The Rise and Spread of Islam, 570-1258.† http://galenet.gale.com Rivkin, Ellis. â€Å"Jews.† Encyclopedia International. Vol. 10. Philippines: Lexicon Publications, 1980. â€Å"The Spread of Islam to India and Southeast Asia, 711-1400.† http://galenet.gale.com Strack, Hermann L. â€Å"Anti-Semitism.† Encyclopaedia of Religion and Ethics. Vol. 1. New York: Charles Scribner’s Sons, [n.d.]

TIme Between Us Respone

Time Between Us by Tamari Ireland Stone is about a girl (Anna), and boy (Bennett) and their extremely complicated but sweet relationship. Anna and Bennett were never supposed to meet: she lives in 1 995 Chicago and he lives In 2012 San Francisco. But Bonnet's unique ability to travel through time and space brings him into Anna's life, the only reason was to Walt for his sister who got lost In 1995. Although as he runs into Anna, things get even more complicated.He can't help but all for her and she doesn't deny. As their relationship deepens, they face the reality that time might knock Bennett back where he belongs; even as a devastating crisis throws everything they believe Into question. Although in the end Anna makes a choice which changes her past and future and thankfully she makes the right choice so Bennett gets the opportunity to stay In her life. When I opened the book I was expecting to be blown away by another bittersweet tale of love. I guess my expectations were too high because in all honesty I was disappointed. To really restated in the beginning when they wouldn't tell us the whole story and kept us guessing, and like a mystery as much as the next girl but after a while it got tiring and I Just wanted to know what was really going on. I dreaded especially the parts when Bennett kept changing his attitude towards Anna, like one time he liked her and another time he couldn't stand her, those parts really got to me and I felt like throwing the book across the room because it just kept going round and round and not getting to the point.Of course that made sense later on because he was redoing he moment but those first few chapters were torture and it got me extremely confused at times. I also thought they should've told us more about Brooke because as soon as her purpose was fulfilled in the story (to have Bennett travel back to 1965 and run Into Anna), It seemed Like Stone was In a rush to get her out of the picture.I was really disappointed when s he didn't even get mentioned again and when they introduced that she was missing, it had me really excited to find out the more but it didn't extend further than that and I wish it had because that mystery was killing me ND also the part when she supposedly ‘returns' and travels back with Bennett to 2012. Stone Just briefly mention that she has returned and that's it. Full stop. No details of where she had been or Is she was k, because if I was knocked into a completely different decade, I'm sure I wouldn't come back the same person.So I was pretty interested in finding out how she was but sadly Stone did not satisfy my curiosity. This novel changed my views on couples, used to think couples break up over silly things and get back together and the cycle continues, but this story made e think that it's all about choices, if Anna had chosen to spend the summer waiting for him, she would've been dies appointed, but she choose to live her life and that way she would've been happy with or without Bennett and Bennett did eventually come applies to reality as well.Everything depends on the choices we make, for example choosing to go to university, choosing to work hard for a degree, choosing to get a good Job and choosing to be happy. So it depends on the choice you make which determines your future. Vive read similar text like this before (romance) although hat made this one different was that it introduced a fictional problem I never thought couples would have to face. I thought only certain things couples had to deal with but I never imagined time travel would be one of those things.And I'm sure they don't have to face such things in real life but the author wrote it in such a way that it all seemed perfectly believable. Even through time travel was a huge aspect of the novel, I could easily forget that it wasn't actually a normal factor in a relationship. It was a lovely mix of delightful real life relationship problems and fictional issues that pet me hook ed in because this was something new to read about, rather than the common: girl meets boy, lies, secrets, challenges, issues, they work it out in the end, live happily ever after.This had all that but that extra fresh and exciting fictional topic which made it really compelling to read. Near the end of the book when Anna is left feeling sad and broken, (because Bennett left) she goes to her friend's music shop and listens to the songs playing in the background. I really like this part because the lyrics to the song are so exactly relatable to what Anna is feeling. Anna gets so captivated by the song and that all she hear and that use of imagery was something I found very beautifully fitting into this part of the book.I can exactly imagine Anna sitting in an isle of the store collapsed and soaking up the music which is so relatable to here and I can feel her tears falling down as her friend fusses over her trying to figure out what's wrong. The lyrics go so well with the situation: â€Å"Take me to another place, she said Take me to another time†¦ Take me where the whispering breezes†¦ Can lift me up and spin me around. If I could I would, but I don't know how. I'm melting into nothing†¦ I felt that as she heard the lyrics I could see her expressions changing as she recognized the words and as she let them take her over. Even though she didn't tell us directly she was breaking, I could imagine this scene and it explained it all perfectly. The connection to the wider world is that heartbreak is a very common side effect of love which is why it is proven 1 in 3 marriages will end in divorce. It's always complicated weather in books, movies and in reality.It gets confusing and difficult but it's the most magical thing in one's life and Just like Anna and Bonnet's love story love is usually forbidden in one way or another. When Bennett left Anna and she was broken, I felt really bad but I could also relate to her and I'm sure millions of other girl s could too because the connection that her and Bennett had was so deep and suddenly one day you wake and the realization hits you like a tsunami, that it's no more. It's all gone. Millions of people experience this and I think that Stone has done.

Burmese Days by Gorge Orwell Essays

Burmese Days by Gorge Orwell Essays Burmese Days by Gorge Orwell Paper Burmese Days by Gorge Orwell Paper or Ko S’la, Flory’s servant is lazy and dirty, and his ex-wife as ‘a fat, lazy cat’ . U Po Kyin, more than anyone else stands for cunning, intrigue and flattery which were mentioned earlier. His brain though cunning was quite barbaric . For their distorted minds, Eliza mocks them for blocking up the roadway for spectacle, as Flory answered that ‘there are no traffic regulations here’ . Flory calls Ma Hla May a ‘liar’ when she said no brown hands touched me, however the readers know that she had an affair with a brown man. The Orientals have no nobility and grace except by accompanying and camaraderie with the occidentals. U Po Kyin and Veraswami’s efforts for admission to the Club are for this nobility and prestige, as Dr. Veraswami pointed it in his example of barometer. For mistreatment to animals, one can remember the scene that ‘a fat yellow woman with her longyi hitched under her armpits was chasing a dog round a hut, smacking at it with a bamboo and laughing. ’ Recurring images do not confine to the above mentioned and many other labels such as superstition, strangeness, polygamy are also attributed to the Orientals. The natives believe that the ‘strips of alligator hide’ has magical properties ; Ma Hla May sometimes puts love-philters in Flory’s food; â€Å"The Burmese bullock-cart drivers seldom grease their axles, probably because they believe that the screaming keeps away evil spirits† ; as the medicine, they eat and drink ‘herbs gathered under the new moon, tigers whiskers, rhinoceros horn, urine, menstrual blood! ’ And finally Weiksa or magician who distributes magic bullet-proof jackets. Edward Said points out that Oreint is always seen as mysterious and a muddle for the Occidents. Burma is an exotic place for Westerners and Orientals, strangeness and exoticism generate from that exotic locale. Elizabeth is terrified by this ‘strangeness’, as Adela in â€Å"A Passage to India† did. Accordingly, the bushes are foreign-looking, rhythms of the tropical seasons and hollow cries are strange ; Eliza among the natives’ spectacle wishes to escape from this strange place to familiar one, i. e. the Club and she always barked at strange Orientals Ko S’la is an ‘obscure martyrs of bigamy’ and Li Yeik, the Chinese shopkeeper had two girls as his concubines. In short, in Burmese Days like other colonial novels, a web of colonial images and cultural stereotypes are attributed to the Burmese which fix them in their inferior position. Elizabeth as a memsahib is also bigoted and she felt ‘the hatefulness of being kin to creatures with black faces’ . Eliza’s overt racism is also shown in two occasions: when Flory, assuming that ‘she was different from that herd of fools at the Club’ and she will appreciate native’s culture, took her to a pwe, a kind of Burmese play. Another occasion was when they paid a visit to bazaar. At first she is shocked when she sees how they have blocked the road for their performance, and Flory answers that â€Å"there are no traffic regulations here. The native music is a ‘fearful ‘pandemonium, a strident squeal of pipes, a rattle like castanets and the hoarse thump of drums’ . Elizabeth felt insecure to go among ‘that smelly native crowd’ and she watches ‘the hideous and savage spectacle’ with tediousness and horror: Its grotesque, its even ugly, with a sort of willful ugliness. And theres something sinister in it too. Theres a touch of the diabolical in all Mongols. And yet when you look closely, what art, what centuries of culture you can see behind it! †¦Whenever you look closely at the art of these Eastern peoples you can see thata civilization stretching back and back, practically the same, into times when we were dressed in woad. Eliza comes from the ‘civilized places, and her superiority is blatantly expressed when she calls them with a very offensive term even in that time, Mongols. She considers the White racially and civilizationally superior to the Burmese. The word woad signifies that the present-day Burma is less civilized than the ancient Briton (in that times, woad was used for painting their bodies). Furthermore, they are connected to devil and devil worship (as the term diabolical and sinister connote); besides, the dancer girl becomes a ‘demon’ figure for her. In the bazaar’s scene, Eliza once more humiliates the Orient and Orientals. The bazaar is described as ‘large cattle pen’ by ‘a cold putrid stench of dung or decay’, and ‘Everythings so horribly dirty’. Eliza becomes insecure and asked herself why Flory has brought her to ‘watch their filthy, disgusting habits’ (Ibid). The barbarity of the bazar and absolute savages was stifling her. The natives were ‘damnably dressed’. All the children are naked and one was ‘crawling like a large yellow frog’. The Chinese women practice deforming their insteps, a sign of being ‘behind the times’, an anachronism. She is too arrogant to say thank you to girls fanned them and poured out tea. It is a ‘sort of infra dig’ to sit in their houses. At length Eliza cannot tolerate the ‘absolutely disgusting people’ and ‘beastly Oriental things’ and went out. Flory tries to calm her down that one should not expect all the people behave at the same manner, suppose, for instance, you were back in the Middle Ages. Flory, the protagonist of the novel, at the first look, is against British Empire and he hates the devotion to Pukka Sahib code. He is ashamed of themselves and wonders how they oppose to Veraswami’s admission in the club only for his black skin. This seemingly animosity toward British Empire is revealed during a long conversation with Dr. Veraswami that he admits that we are here to â€Å"rub our dirt on them, and â€Å"wreck the whole Burmese national culture†. He goes further and prefers Thibaw, the last king of Burma to his white fellows. He believes that we do not have any â€Å"purpose except to steal†. What bothers Flory more than anything else is a lie,‘slimy white man’s burden humbug’, the pukka sahib pose. Flory knows that this lie corrupts not only the natives, but also the Whites themselves. The colonizers ‘build prison and call it progress’.

Pliny Trajan Correspondence Essay Example

Pliny Trajan Correspondence Essay Example Pliny Trajan Correspondence Essay Pliny Trajan Correspondence Essay Plink explained to Trojan that in he past he had asked the people he came across whether they were Christians, and if they said they were Christians he would threaten them with punishment and ask them twice more whether they were Christian, and if they agreed every time he would send them for execution (Roman law does not accept a single confession as proof of crime). He would also send them to be executed if they were stubborn, as obstinacy and unbending perversity deserve to be punished. If there were Roman citizens Plink deemed to be insane he noted them down to be sent to Rome. Roman citizens had an advantage over others at this time, as if you were ordered to be executed you could appeal to the Emperor but if this appeal failed and you did have to be executed it would be by beheading, not crucifixion as per the other accused. Before long, Plink was handed a piece of unsigned paper that revealed the names of many Christians. When he met some of the people named on this list they told him they werent Christians, and proved this by reciting a prayer to the gods, made supplication with incense and wine to your statue, and moreover cursed Christ as Plink had heard that true Christians could not do his and refused to. Thus Plink had a dilemma on his hand -? he didnt know what to do, as the piece of paper he had been handed proved untrue (although some people said they had been Christians in previous years but had realized the error of their ways, so Plink let them leave peacefully after they worshipped Tartans statue and cursed Christ). These unsigned letters that he was handed allow us to have an insight in the early Church habits, as the repented earlier Christians told Plink what they used to do. They told Plink that Christians assembled on a fixed day (which we assume is Sunday, but we eave no proof) before day light to pray to God, to take an oath to not commit crime, theft, robbery or adultery, not to break their word and not to deny a deposit when demanded. They then departed and met again to eat ordinary but harmless food (I. E. He Christians were not eating human flesh as was common folklore). Plink was confused as to what to do he had not experienced this before and he needed advice on what to do. To gain more information on Christians, he asked 2 maid-servants how far this Christian tale was true, however he discovered nothing from them. They said it was a perverse and extravagant superstition. He concluded that the matter was worth deliberation. Christianity was having a huge effect on Bathing, where Pl ink was sent. Plink writes in his letter All ages and every rank, and also of both sexes are brought into present or future danger. The contagion of that superstition has penetrated not the cities only, but the villages and country; yet it seems possible to stop it and set it right. At any rate it is certain enough that the almost deserted temples begin to be resorted to, that long and issued ceremonies of religion are restored, and that fodder for victims finds a market (the farmers who brought into the various markets food for the temple victims Were in danger Of being ruined (Hardy) I. . Christianity Was bad for business at the time), whereas buyers till now were very few. We can gather from this that the superstition of Christianity was leaving Pagan temples deserted, hence clearly the Church had expanded noticeably and was impacting social and economic life in the province. Banks also says Plink however informs the emperor that his actions have reversed this trend. Trojan responds to Plink v ery bluntly, which is ironic compared to Plinks lengthy letter. He says Plink took the right course of action, but there is no laid no rule involving something like a set form of procedure. Trojan does give Plink some advice in case he gets into the same situation again. He says they (Christians) are not to be sought out; but if they are accused and convicted, they must be punished Papers, however, which are presented unsigned out not to be admitted in any charge, for they are a very bad example and unworthy of our time. Terrestrial concluded what a decision, owe hopelessly entangled! He says they must not be ferreted out, implying they are innocent; he orders them to be punished, implying they are guilty. He spares them and rages against them, he pretends not to see and punishes. Bruce also concludes Entangled as the ruling was, Trojan no doubt thought it was the most reasonable and expedient course in the circumstances. J Stevenson that Tartans belief that Christians were both innocent and guilty is sensible and a pragmatic decision, avoiding groundless accusations on one hand, but retaining sanctions if necessary on the other.

Gas Cell Essay Example | Topics and Well Written Essays - 750 words

Gas Cell - Essay Example Configured for gas sampling, the cell incorporates 2 valves, an inlet and an outlet, that enable flowing gas samples through the cell. In its solid and liquid vaporization configuration, the cell has an outlet needle valve from which a vacuum can be pulled and two (2) sample inlets. One inlet is a needle septa injection port on the top of the cell which is similar to the type used in gas chromatography. There is a second inlet in the form of a side port for inserting solid samples, which also doubles as the thermocouple port. Using the side port eliminates the need to recheck vacuum seals whenever the cell is opened to insert solid samples. The 250w heating jacket extends over the end of the cell so that both the cell body and the optics are heated, and allows operation at temperatures up to 1000K. Condensation on the optics is minimized by heating them to the same temperature as the sample chamber. A type J iron constantan thermocouple is provided with plugs which are compatible with the optional temperature controller. The cell body is type 304 stainless steel and an assortment of seals is provided - silicon rubber, viton and PTFE. Stainless Steel 304: SS 304 is the most versatile and the most ... It also has excellent low temperature properties and responds well to hardening by cold working. SS 304 is used in all industrial, commercial and domestic fields because of its good corrosion and heat resisting properties. Using SS304 is reducing the chances of failure of cell due to heating & creep. Creep Data Stress for a creep rate of 1% in 10 000 h. Temperature, oC 550 600 650 700 800 Temperature, K 823 873 923 973 1073 Stress, MPa 120 80 50 30 10 Environment Data/ Corrosion Rate The performance of SX 304 compared with other metals in various environments is shown in the following table. The corrosion rates are based on a 10 year exposure. Environment Corrosion Rate (m/year) SS 304 Mild Steel Rural 0.0025 5.8 Marine 0.0076 34.0 Marine Industrial 0.0076 46.2 So as compared to other metals stainless steel 304 is having very less corrosion rate, so this metal is best for the Gas cell. Stainless steel is also a preferred substrate because of its lower cost to fabricate into a mirror it requires multi-layer coatings, including gold as the primary reflective surface, which is expensive. Copper: Copper is a chemical element. Copper is malleable, ductile, excellent electrical conductor, non magnetic, resistant to corrosion, excellent heat transfer capacity, durable, & recyclable element. It is a ductile metal with excellent electrical conductivity and is rather soft in its pure state and has a pinkish luster which is. It finds extensive use as an electrical conductor, heat conductor, as a building material, and as a component of various alloys. Though copper has ductility property hence it can be drawn into thin wire. The ductility property of copper can reduce the chance of failure of cell due to

Assessing organizational culture Case Study Example | Topics and Well Written Essays - 1000 words

Assessing organizational culture - Case Study Example ike communication in general, organizational communication represents a more complex phenomenon as it entails the integration of two unique concepts, â€Å"organization† and â€Å"communication†. In light of this, it is prudent for scholars to understand aspects relating to both concepts separately, and in turn find the intersection points of the two. Initially, individual’s conceptualization of organization communication centred on production of messages; however, this has now changed with research showing the importance of developing literacy within this domain. Literacy has and continues to broaden people’s perspectives with regard to organization communication, as they begin to appreciate the variety of ways they can approach, examine and understand communication (Cheney et al., 2010). Champoux (1996) identifies six key functions of organization communication, which include information sharing, emotion, feedback, persuasion, innovation and integration to coordinate various functions. Through effective channels of communication at the workplace, different parties are able to share information, which facilitates planning and the execution of tasks with the sole aim of achieving both individual and organizational goals. In addition, effective communication channels serve as a tool for parties to communicate their e motions; for example, top management can these channels to communicate their displeasure/ dissatisfaction with employees’ performance. They also serve as a feedback tool whereby, recipients are able to respond to the senders’ messages; therefore, give their input on specific matters. Finally, effective communication channels permit the integration of various functions within the organization. Departmentalization exists even in organizations with the simplest organization structure. As such, effective channels of communication enable the coordination of functions, which are specific to each department. Cheney et al. (2010) argue that literacy in

Streptococcus pneumoniae Essay Example | Topics and Well Written Essays - 500 words

Streptococcus pneumoniae - Essay Example They are readily stained with aniline dyes and are Gram positive. The capsule may be demonstrated as a clear halo. They have complex growth requirements and grow only in enriched media. They are aerobes and facultative anaerobes, the optimum temperature being 37Â ºC. On blood agar after incubation for 18 hours, the colonies are small, dome shaped and glistening with an area of green discoloration along them. Some strains that develop abundant capsular material (types 3 and 7) form large mucoid colonies. Under anaerobic conditions, colonies on blood agar are surrounded by a zone of beta hemolysis due to oxygen labile hemolysin O. In liquid media, such as glucose broth, growth occurs as uniform turbidity. Streptoccocus pneumoniae ferment several sugars, forming acid only. Fermentation is tested in Hiss’s serum water or aerum agar slopes. They are bile soluble. Bile solubility is a constant property and hence is of diagnostic importance. Pneumococci are catalase and oxidase nega tive. They are delicate organisms and are readily destroyed by heat and antiseptics. The most important anitigen of pneumococcus is the type specific capsular polysaccharide. Pneumococci isolated from lobar pneumonia were originally classified into 3 types, I, II, and III and a heterogenous group IV. Memebers of Group IV were later classified into types, and 90 different serotypes are recognized. Typing may be carried out by i) agglutination of the cocci with a type specific antiserum; ii) precipitation of the SSS with the specific antiserum; or iii) the capsule swelling reaction described by Neufeld (1902). An abnormal protein (beta globulin) that precipitates with the somatic ‘C’ antigen of the pneumonia, appears in the acute phase sera of cases of pneumonia but disappears during convalescence. On repeated subculture, pneumococci undergo a smooth-to-rough (S-R) variation. The virulence of pneumococci depends on its capsule and the production of called

Future Life Reading Essay Example for Free

Future Life Reading Essay First, I can see a man and a woman walking into view from the bottom left of the image, diagonally across the scene to the top right. They are holding hands as they walk. She is wearing a very light and airy thin materialed flowing white dress; I cannot see her hair color. She is a thin woman. The man, as they are walking is pointing things out to the woman, things in the distance. He seems to speak a lot about the things he is pointing at. He has black hair and is wearing a shirt or a jacket that reminds me of Star Trek: TNG, or other similar sci-fi attire, goldish in color and almost sparkly; the edges a 2† (at least) thick line of slightly lighter color around the outer edges of the garment. The setting appears to be sand in color, Egypt would be the closest reference from here on earth, and the sun is shining. There are others around, but not immediately close-by to this couple. (To note: As I was writing this, at about 10:30 am Eastern Standard Time, I got a very strong smell of beer. I do not have any beer in my home.) Second, I got a close up image of a woman’s face/head. She has moderately long dark hair, and wears what appear to be thick-lensed glasses. She is sitting in some sort of layered seating such as in an auditorium, arena, or university classroom. She is holding a pen or pencil in her right hand between her fingers, constantly moving her hand around as she speaks to a person seated to her right. I believe the person she is speaking with is male, adult, but I cannot see him. All the while, she is watching and listening to what is going on in front of her. She was wearing a light colored long-sleeved thin blouse. Third, it started with an upside-down workboot. Behind this workboot, faded in the image of a garage or auto shop. The room looked large, but only seemed to have 1 garage door. The boot faded as other images came into view. In this garage, there is now a car at the far wall, directly across from the open door, which has 2 people on the other side of it. One man, which is clearly visible, is the focus of the scene. This man is older, white or very light grey hair, and he is wearing an orange t-shirt. This man is close to 6-feet tall from the look of it. The other man with him is like a shadow figure, never coming into view enough to see him, only enough to see that he is there; he is shorter than the older man. The older gentleman in the orange shirt is looking over toward another part of this room and seems to be arguing with someone. He doesn’t look happy at all. I cannot see the person he is arguing with, however, I get the feeling that he is arguing with his wife over something as he is getting ready to leave to go somewhere. Directly outside the garage door, I can see pavement and grass to the side, and there looks to be a fence next to the grass. On the grass, I see something largely red with blue, definitely a child’s toy; it looks like it may be a small wagon or dump truck, but I can’t see for sure. There is something else to the left of this object but I cannot make it out either; I’m guessing a tricycle.

Computer Viruses :: essays research papers fc

IntroductionIn the past decade, computer and networking technology has seen enormous growth. This growth however, has not come without a price. With the advent of the "Information Highway", as it's coined, a new methodology in crime has been created. Electronic crime has been responsible for some of the most financially devastating victimizations in society. In the recent past, society has seen malicious editing of the Justice Department web page (1), unauthorized access into classified government computer files, phone card and credit card fraud, and electronic embezzlement. All these crimes are committed in the name of "free speech." These new breed of criminals claim that information should not be suppressed or protected and that the crimes they commit are really not crimes at all. What they choose to deny is that the nature of their actions are slowly consuming the fabric of our country's moral and ethical trust in the information age.Federal law enforcement agencies, as well as commercial computer companies, have been scrambling around in an attempt to "educate" the public on how to prevent computer crime from happening to them. They inform us whenever there is an attack, provide us with mostly ineffective anti-virus software, and we are left feeling isolated and vulnerable. I do not feel that this defensive posture is effective because it is not pro-active. Society is still being attacked by highly skilled computer criminals of which we know very little about them, their motives, and their tools of the trade. Therefore, to be effective in defense, we must understand how these attacks take place from a technical stand-point. To some degree, we must learn to become a computer criminal. Then we will be in a better position to defend against these victimizations that affect us on both the financial and emotional level. In this paper, we will explore these areas of which we know so little, and will also see that computers are really extensions of people. An attack on a computer's vulnerabilities are really an attack on peoples' vulnerabilities. Today, computer systems are under attack from a multitude of sources. These range from malicious code, such as viruses and worms, to human threats, such as hackers and phone "phreaks." These attacks target different characteristics of a system. This leads to the possibility that a particular system is more susceptible to certain kinds of attacks. Malicious code, such as viruses and worms, attack a system in one of two ways, either internally or externally.

Policy making in South Africa Essay

Introduction. Government exists in order to organise a society or nation into a manageable unit. It seeks to formulate laws for the purpose of instituting a fair, equitable and just society in which individual citizens expect to live safely being organised both to contribute to and to benefit from sound governing policy. Broadly speaking policy consists of three overhead functions which are: policy making, policy implementation and policy analysis and evaluation. The task of this assignment is to concentrate only on policy-making with particular reference to the elimination of the high crime rate in South Africa. The policy-making process has three main steps, namely policy initiation; policy formulation and policy approval. Policy making, is one of the six administrative enabling functions which should be done in an orderly manner. Firstly, the nature and place of policy for the elimination of the high crime rate in South Africa is explained and discussed by using definitions to explain the various terminologies in order to understand to concept of policy-making. Secondly, the first step of policy making process, namely, policy initiation for the elimination of the high crime rate in South Africa, is discussed. Policy initiation has three steps, namely becoming aware of the problem, describing the problem and the collection of information regarding the elimination of the high crime rate. Thirdly, the second step of the policy making process namely, policy formulation with reference to the elimination of the high crime rate in South Africa needs to be examined. Policy formulation has six steps, namely, liaison with interested parties, the processing of information, the setting of objectives, determining the priorities, considering the alternatives, the survey of financial resources. Fourthly, the final step of policy making is discussed, namely policy approval for the elimination of the high crime rate in South Africa. A scientific approach is used in this assignment. Each step contains facts followed by an explanation of the facts, the application of the theory by using the elimination of high crime in South Africa as an example and lastly deductions are made at the end of each section. Sources that were used were taken from various books and via the internet. In order to understand the policy-making process the nature and place of policy for the elimination of the high crime rate in South Africa is to be discussed. 1.The nature and place of policy for the elimination of the high crime rate in South Africa. Policy-making is one of the six administrative enabling functions. In order to understand public policy-making it is necessary to define and explain the following concepts: administrative enabling function: public policy and policy making. 1.1.The meaning of administrative as an enabling function. Meiring (2001:48) explains that the â€Å"enabling functions can be divided into six main groups, for example, policy-making: the creation of structures and posts; financial provision; personnel provision; determining work procedures and determining control measures and standards. Meiring (2001:47) further states that â€Å"no activity can be carried out, no goal pursued or objective achieved without the continuous provision of indispensable and specific means†, for example resources. In order for service delivery to take effect, policies need to be instituted. Policies are the objectives of government and therefore it is necessary for the resources to have a continuous uninterrupted flow. Resources are the commodities used in the production of goods and services. In this case the  government supplies a service to the community and therefore needs the resources to fulfil this obligation. Resources referred to would be human and capital resources. Capital resources are, for example, buildings, vehicles and finance. The uses of auxiliary functions, for example, the usage of computers, are supportive in role and a necessity in order for the South African Police Service to be efficient and effective in the elimination of the high crime rate in South Africa. 1.2. The meaning of public policy. The nature of policy is a multidimensional and there are various definitions of what public policy is. According to Fox, Schwella and Wissink (1991:27-28) the following basic fundamentals of public policy can be identified and are summarised below:Policy is developed by government role players, â€Å"although non-government role players may influence the policy formulation and development† and public policy is a â€Å"purposive or goal-orientated action rather than random or chance behaviour† (Fox, Schwella and Wissink: 1991:27). Hanekom (1987:7) further elaborates and describes policy-making as â€Å"the activity preceding the publication of a goal† and it is therefore a â€Å"formally articulated goal that the legislator intends pursuing with society.† Botes et al (1992:191) further describes public policy making as being the â€Å"systematic actions† which should be taken to achieve the goals of the relevant institution. Fox, Schwella and Wissink (1991:27-28) further state that public policy generally consists of a series of decisions taken jointly by politicians and/or officials rather than individual decisions. Public policy is a â€Å"future-orientated†, changing document which is aimed at the general welfare of the public (Fox, Schwella and Wissink: 1991:29). Thus, public policy is a systematic goal-orientated action that is developed by governmental bodies and officials in consultation with the public, which emerges in response to public demand. Public policy is a future-orientated document which not only shows the statement of intent by government but interprets the values of society. Therefore the policy for the elimination of the high crime rate in South Africa would be to enhance a safer and more  secure environment for its citizens. 1.3. The meaning of policy making. Cloete (1998:139) explains that for the â€Å"purpose of public administration the term policy-making should be used to refer to the functions performed to obtain policies. Functions are the smallest activity that a person can do in order to obtain the goals set out. So therefore, policy-making consists of the performance of a group of generic administrative process† which â€Å"must be undertaken in an orderly manner† (Cloete: 1998:139). Therefore the functions to eliminate South Africa of the high crime rate, for example, would be for a police constable to patrol the neighbourhood (visible policing). Chapter two is concerned with the first step of policy making, being policy initiation for the elimination of the high crime rate in South Africa. 2.Policy initiation for the elimination of the high crime rate in South Africa. Wikipedia (http://www.wikipedia.org) defines the word initiation as being derived from Latin and implies a beginning. â€Å"The related term, initiate means to begin or start a particular action, event, circumstance, or happening†. Therefore â€Å"initiation† in this context means the activation of the public making process. It is therefore necessary to do a methodical investigation when a problem arises so that an effective and efficient rational policy could be implemented. Such investigation requires three steps within policy initiation which consists of the following: becoming aware of the problem; describing the problem and collecting information for solving and or preventing the problem. The first step in policy initiation would be discussed, namely, becoming aware of the problem of the high crime rate in South Africa. 2.1.Becoming aware of the problem of the high crime rate in South Africa. The recognition of a problem is reliant on the accessibility of information on the needs that move the citizen to gain the attention of the government, who in turn would decide to act or not to act. Meiring (2001:53) further explains that â€Å"by referring to â€Å"something† as a problem, the presumption is made that a value-judgement on a specific condition in a specific place and time, is seen by a person or group(s) of persons, as being unsatisfactory†. If the government is unaware of the problems affecting society various stakeholders or interest groups would take the initiative and make government aware of the problem. Usually within a democratic environment the politicians and officials attempt to find solutions to the problem affecting society. Meiring (2001:53) further explains that when government wants to implement change that the characteristic of the policy making is â€Å"dynamic† and that the â€Å"awareness of the problem refers to a threefold activity.† The threefold activity as explained by Meiring (2001:53) has the following implications in the policy initiation stage. Firstly it creates an awareness and refers to a â€Å"new field of action and the need to undertake a search for development possibilities to promote the â€Å"good life†Ã¢â‚¬  Meiring (2001:53). The second implication refers to the awareness of an â€Å"existing problem in the community and the need to undertake a search for a possible solution to solve the problem† Meiring (2001:53). The third implication refers to the â€Å"awareness of a potential problem and the need to undertake a search for a quantifiable solution to prevent the problem† Meiring (2001:53). The Institute for Security Studies (ISS) held a seminar in Pretoria on the 9th March 2007 following events in the past few months that have raised questions about a growing wave of public dissatisfaction with crime and government’s response to it. Examples that were mentioned were and â€Å"include statements in the media and parliament by the president and cabinet ministers, the aborted FNB media and letter-writing campaign, and increased media reports of vigilantism† (http://www.iss.co.za). The ISS seminar reviewed the â€Å"links between crime and perception, based on the latest  available quantitative data† (http://www.iss.co.za). The topic under discussion was: â€Å"Crime Trends and Public Perceptions: What the Latest Statistics Show† (http://www.iss.co.za). In brief and relating to the topic of this assignment one of the summations were that â€Å"crime and unemployment remained the only two out of the twenty-three critical areas in which government has constantly achieved less than a â€Å"pass mark† (http://www.iss.co.za). Further more the South African Police Service has various existing policies in place for the elimination of the high crime rate in South Africa, for example, the South African Police Service Act (No.68 of 1995); National crime prevention strategy and the implementation of the development of community policing policy (http://www.iss.co.za). Therefore it is apparent that the government is aware of the problem of the high crime rate and is attempting to deal with it. It is of utmost importance that the policy makers do not treat the symptoms, but the actual cause of the problem. Crime has multiple causes as it falls within the socio-economic environment. The social environment is â€Å"multifaceted and consists of a number of interrelated factors† (Van Der Waldt et al: 2002:168). Recent studies suggest that there is a link between poor economic condition (the high unemployment rate) and crime (Fox, Van Wyk and Fourie: 1998:179). The deduction is made that the policy-making process would always involve interactions between the citizens and the state institutions, for example political office bearers and officials, who have to perform the policy-making functions. It is due to the actions of the stakeholders, whether political and or civic, that the government becomes aware of the problem. The high crime rate is a socio-economic problem which has a complex and unified factors. The factors, for example are the high unemployment rate and poverty. Further more the deduction could be made that there are existing policies in place for the elimination of the high crime rate in South Africa but that the implementation of the policies are severely lacking. The second step in policy initiation would be discussed, namely, describing the problem for the elimination of the high crime rate in South Africa. 2.2.Describing the problem for the elimination of the high crime rate in South Africa. In order to describe the problem correctly, the information needs to be obtained in an orderly manner and it must documented in a written format. Information is needed, as per Meiring (2001:54), â€Å"regarding the results that are desired, obstacles that are experienced and the limitations of the situation and thus of a solution†. Meiring (2001:55) further states that the â€Å"diagnosis and description of a problem is a cyclical process which requires continuous analysis and evaluation if the policy makers wish to take realistic decisions to meet the demands of a changing environment†. In order to seek a solution to the problem it is necessary to describe the nature and scope of the problem. As Meiring (2001:55) further states that by describing the problem it leads to an â€Å"observable presentation or description which could be seen as the image of the real situation†. Meiring (2001:55) further states that it is the effectiveness of how the â€Å"written description or presentation corresponds to the real problem that would depend on the abilities of the participants in the process as well as the quality of information that is available†. The method in obtaining and processing information is therefore linked to the â€Å"human factor and is influenced by the values and perceptions of those participating in these activities.† Meiring (2001:55)†The situation is further complicated by the perceivable/observable reality which changes with time and which in turn results not only in a change of needs or in problems, but also values†. Meiring (2001:55) For example a couple of years ago, domestic violence was perceived to be a private matter. Currently, due to various action groups, domestic violence is no longer a private issue but has become a national issue. In order to eliminate the high level of crime in South Africa the description  of the problem must be specific. So therefore, for example, the elimination of the high crime rate within the central business district of Johannesburg could be described as follows. The geographic scope would be large, covering the areas that fall within the central business district. More categories could be created, â€Å"for example the inner city and former black townships† (http://www.csvr.org.za). As per the Centre for the Study of Violence and Reconciliation (CSVR), the nature of the crimes could range from â€Å"housebreaking, street crime, property crime and violent crime† (http://www.csvr.org.za). Further more the nature of the crimes are different and vary depending on the area in question. Therefore it can be deduced that there are various occurrences which should be taken into account when describing the problem. The factual information; the values and perceptions of the participants or the values and perceptions between the officials and politicians. To complicate matters further, there may be different views held by the state and the citizens. For example, the citizens believe that the crime rate is on the increase and the state believes the opposite to be true. The policy-making process is a complex matter and the description of the problem must be accurately recorded. The third step in policy initiation would be discussed, namely, the collection of information for the elimination of the high crime rate in South Africa. 2.3.The collection of information for the elimination of the high crime rate in South Africa. The collection of information is interwoven with the previously mentioned steps, namely, becoming aware of the problem and describing the problem. The policy-makers who take policy decisions must be served with adequate information systems. In order to deal with the problem, Meiring (2001:55) states it is of utmost importance that such problems are defined in â€Å"quantifiable terms.† The term quantifiable means that the collecting of information must be dealt with in  a scientific manner. Cloete (1998:139) declares that â€Å"it is the functions involved in obtaining information which should be performed systematically to deliver information with which the matter to be decided upon can be quantified and qualified†. Once an issue (problem) is recognised, various decisions need to be taken. While making decisions cognisance must be taken of both factual information and value judgements pertaining to the issue. Meiring (2001:56) explains that â€Å"factual information relates to the observable, measurable information that can be collected†. Meiring (2001:56) further explains that â€Å"values on the other hand relate to the inherent human feelings for what is, for example, valuable, wanted or ursu ed†. A middle ground must be found between factual information and the values of the people. It must also be kept in mind that there may not be a significant amount of information available and therefore the cost effectiveness of such an exercise must be scrutinised. Collecting information is also time-consuming. It goes without saying that during this stage there is interaction and communication with all the relevant role playersInformation could be gained through research and data gathering. Some of the information could be obtained from structured interviews with Station Commissioners at randomly selected police stations. The community and businesses may be approached with the same structural questionnaire. Various statistics may be gathered from other organizations, for example, CSVR to confirm whether the crime rate has decreased or increased or what the opinions are of the community. This information gathering would involve an analysis of the information which is time consuming and which may disclose differences in notions perceived as per example the notion of â€Å"crime† which is socially constructed. The deduction is made that on collection of information, not only is quantifiable data collected but perceptions and values as well. It is at the analysis of information that differences between factual data and values are shown. Chapter three is concerned with the policy formulation for the elimination of the high crime rate in South Africa. 3.Policy formulation for the elimination of the high crime rate in South Africa. Policy formulation is the second step within policy making. Policy formulation consists of six steps which are: liaison with interested parties; processing information; setting of objectives; determining priorities; considering alternatives and the survey of financial resources. Anderson, (1984:93) defines policy formulation to â€Å"the crafting of proposed alternatives or options for handling a problem†. Meiring’s (2001:56) definition is more pertinent at defining formulation, which is, â€Å"the clear, precise and accurate wording of processed information so as to achieve a specific aim†. The information gained must be â€Å"classified, described and processed into the required proposals† (Meiring: 2001:56). Policy formulation must be a written description of the problem in order to make a choice on the â€Å"available alternatives to solve or prevent the problem (Meiring: 2001:56). The various actions which comprise policy formulation are often described as agenda setting. An agenda is usually a list of items to be dealt with within a meeting and are usually prioritised according to importance. Cloete and Wissink (2000:98) elucidate that it is â€Å"necessary to set a policy agenda because of the deluge of policy-related issues and problems that any government faces, normally with insufficient resources to address these problems effectively.† And therefore policy agenda setting is of the utmost importance to determine which policy problems should receive priority. It is imperative to mention that decision making is an important part of policy formulation as policy makers have to decide the best policy amongst the alternatives. Not only do policy-makers decide on facts they must also make decisions on values and still remain impartial. Policy formulation would give proposed alternatives to the problem of the elimination of the high crime rate in South Africa and consists of various steps which are listed below. The first step in policy formulation would be discussed, namely, liaison with interested parties for the elimination of the high crime rate in South Africa. 3.1.Liaison with interested parties for the elimination of the high crime rate in South Africa. It is of utmost importance to liaise with key interested and relevant parties in order to â€Å"determine the public perceptions of a specific matter and to find the correct solutions† to these problems (Meiring: 2001:56). Interest groups are beneficial to policy makers because â€Å"they are committed to their cause† and are â€Å"willing to supply information and advice† (Craythorne: 1993:69). Various interested parties are identified by Kuye et al (2002:77) as non-governmental organisations, civilian-based organisations, research institutes, public officials, political parties, media, departmental and interdepartmental committees. The above list is not exhaustive. Meiring further states that the â€Å"factual information and non-quantifiable values can also be tested in such a liaison† (Meiring: 2001:57). The real needs of the citizens must be suitably identified and an acceptable solution agreed upon to eliminate the high crime level in South Africa. Craythorne (1993:69) cautions that interested groups are so zealous about their cause that they will supply information that is beneficial. It is of utmost importance for a compromise and a solution to take place so that the end result of the policy would be to promote the general welfare of all citizens. In June 2006, Business Against Crime signed a memorandum of understanding to establish the Industry Alignment Forum Aggravated Robberies Initiative. Nine parties indicated in principle support for the initiative, which are: Business Against Crime; Cash in Transit Forum; Casinos Association of South Africa; Consumer Goods Council of South Africa; Security Industry Alliance; South African Banking Risk Information Centre; South African Council of Shopping Centres; South African Property Owners Association and the South African Reserve Bank. (http://www.bac.org.za.). Business Against Crime acknowledges that the cooperation of government and its agencies are  critical to the success of this initiative and that they were pleased by the SAPS interest and support (http://www.bac.org.za.). The deduction that can be made is that democracy can be strengthened if everyone works in a coordinated manner to address the challenge of the high crime rate through effective liaisioning. The second step in policy formulation must be discussed, namely, the processing of information for the elimination of the high crime rate in South Africa. 3.2.The processing of information for the elimination of the high crime rate in South Africa. The data is collected from various surveys and once compiled into various reports, the data becomes information. The information is compiled in various reports, agendas and memoranda forwarded to various commissions of enquiry; departmental and interdepartmental committees, selected committees and various caucuses and councils. One of the most important guidelines in drafting a policy is that it must be done in a rational manner. Hanekom et al (2001:27) explains that â€Å"rationality in decision-making, as in policy-making, pertains to the making of reasoned, careful selections from alternatives in order to achieve predetermined ends.† Hanekom et al (2001:27) quote common barriers to rationality, which are mentioned as follows. â€Å"The personal value preference of both politicians and administrators may influence their objectivity in deciding on policy matters† (Hanekom et al: 2001:27) and therefore the decisions become subjective. The â€Å"expenditure already approved for a specific project is not easily reversed† and is known as â€Å"sunken costs† (Hanekom et al: 2001:27) The third barrier to rationality is known as the â€Å"conflicting consequences† whereby â€Å"the anticipated consequence of a policy are often in conflict with the unanticipated consequences of that policy† (Hanekom et al: 2001:27). Lastly, since â€Å"policy-making is aimed at the future and the future is unknown, a certain amount of speculation is involved† and this is known as  the â€Å"expectations of the future† (Hanekom et al: 2001:27). The other guideline in drafting a policy is that a policy must be defendable which relates to accountability. The policy-makers should be accountable to all role players in that they should be able to explain and defend the proposed policy. Meiring, (2001:57) further suggests that policy should conform to the â€Å"will and wishes of the majority of the citizens†. For example, all the data gathered from the survey done in the Johannesburg city centre has been compiled into various reports agendas and memorandum. In order for further clarity and recommendations to take place a series of public hearings are organised and held. These public hearings are held to in â€Å"order to justify policy attention and it forms the focus for further clarification, formulation and restructuring before the importance of acting on it by the policy system is conveyed to the policy-makers†. (Cloete and Wissink: 2000:98)The deduction could be made that the process of information must be defendable and rational and that this process is cyclical in nature and in order for policy to succeed all relevant parties must be consulted. The third step in policy formulation would be discussed, namely, the setting of objectives for the elimination of the high crime rate in South Africa. 3.3.The setting of objectives for the elimination of the high crime rate in South Africa. In this step it becomes possible for policy-makers to identify objectives of the intended policy. The objectives would indicate what the intensions are; how to go about achieving the objectives and by what means the objective would be achieved. In other words, what resources and capital would be needed to achieve the intended policy?Cloete and Wissink (2000:117) explain that â€Å"objectives set forth specific aims†. In other words objectives are â€Å"measurable in quantifiable terms† (Cloete and Wissink: 2000:117). The nature of objectives is normative as it states â€Å"what ought to be achieved by a particular policy and contains elements of forecasting† (Cloete and Wissink: 2000:117). Cloete and Wissink (2000:117-118) elucidate that  objective setting is linked with forecasting â€Å"by a natural progression, and is concerned with a desired future†. It must be noted that policy is a â€Å"dynamic phenomenon† and â€Å"objectives, by themselves, are static† (Kuye et al: 2002:74). This statement implies that â€Å"policy containing broad guidelines of governmental action† must change according to the needs of the citizens, â€Å"whilst objectives remain static in terms of time†. (Kuye et al: 2002:74)Meiring (2001:58) states â€Å"that when an objective has been set and made known in the public sector it is normally said that the policy has been made. It is imperative that clear objectives are set out â€Å"in order that all persons involved will know exactly the target at which activities are aimed† (Meiring: 2001:58). Therefore to reiterate, clear unambiguous objectives need to be set. The objectives within policy-making would indicate what the intensions are; how to go about achieving the objectives and by what means the objective would be achieved in order that all persons involved know what activities are aimed at. For example, the specific objective to eliminate the high crime rate within the city of Johannesburg alone would be to increase the number of visible policing from four to six policemen per city block over a period of one year who would sign a roster at every business within their â€Å"beat†. The Police Service would work in co-ordination with Business Against Crime and the public by having regular meetings to inform and educate. Cameras could be installed at various strategic places within the central business district. Increased street lighting needs to be installed in residential areas. A Zero crime tolerance campaign could be launched that would emphasise the arrest of petty criminals. It could be deduced from this section that the setting and prioritising (which will be discussed within the next step) of objectives is a process called policy making. Clear objectives need to be set and that objective setting is a statement of a desired future. The fourth step in policy formulation would then be discussed, namely, the establishment of priorities for the elimination of the high crime rate in South Africa. 3.4.Determining the priorities for the elimination of the high crime rate in South Africa. No government is in a position to continuously satisfy all the needs of its citizens as there is a limited amount of resources to accomplish all the needs. The most important scarce resource is finance. There is a difference between actual needs and the expected needs. Meiring (2001:58) further states that â€Å"needs are not equal and often difficult to compare or weigh up against each other†. The objectives, as stated before must be clearly defined. Meiring (2001:58) further elaborates that the â€Å"network of objectives should also be ranked in a priority list, whereby it becomes clear which objectives are more important than others. When policy makers rank and prioritise their objectives two questions are asked, â€Å"what should be done and what can be done, to solve or eliminate a problem (Meiring: 2001:58)?Cloete and Wissink (2000:122) state that the more â€Å"complex and comprehensive a policy is in terms of societal needs or demands, the greater the danger of multiple and sometimes conflicting goals and objectives can become†. Therefore Cloete and Wissink (2000:122) suggest different tasks that need to be fulfilled. One suggestion would be â€Å"establish a system of relative values and trade-off’s among the objectives† (Cloete and Wissink: 2000:122). In other words to â€Å"trade-off† one objective for another. The other task would be to â€Å"prioritise the objectives and then to optimise in sequence† (Cloete and Wissink: 2000:122). In practice this means that the selected objectives are not necessarily the best available objectives, but that the policy would satisfy t he larger section of society (Cloete and Wissink: 2000:122). For example to determine the priorities for the elimination of crime the final prioritised list would appear as follows:What should be done VSWhat can be doneEight policemen within one city block.Four policemen within a city block. Installation of cameras on every city block.Installation of cameras in problem areas only. Zero crime tolerance campaign.Only enough manpower to deal with serious crimeIt is extremely difficult to prioritise the objectives as the needs list is endless but the resource list is extremely scarce. The policy-maker needs to determine the actual needs from the expected needs which is very difficult to weigh up against. The fifth step in policy formulation would be discussed, namely, the consideration of alternatives for the elimination of the high crime rate in South Africa. 3.5.The consideration of alternatives for the elimination of the high crime rate in South Africa. Once the real issue is recognised, the next step would be to recognise alternative solutions. Craythorne (1993:63) cautions that it is at this step that a â€Å"particular danger arises, of becoming entangled in a search after an infinite number of solutions in order to find the optimum or best solution†. Craythorne (1993:63) further states that â€Å"firm leadership is required during this phase of policy-making to ensure that only those solutions are identified which are practical, feasible and likely to solve the problem in the most satisfying way and within the means available†. In order to consider which alternative would be the best a list should be drawn up including â€Å"the determining of all available consequences and a comparative evaluation of each consequence†(Meiring: 2001:59). The word consequence has a two fold meaning, effect and side effect. The effect of the policy refers to the policy output. Policy output as per, Fox, Schwella and Wissink (1991:32) â€Å"involves the production of policies in the form of formal legislation, administrative rules and regulations, judicial interpretation† and so forth. The side effect of a policy refers to the impact that that particular policy would have on the environment or on other policies. There are certain criteria that a policy-maker could use that would assist in the choice between alternatives. Considering the page limits on this assignment the most important criteria only are mentioned. The first criteria would be effectiveness which is â€Å"often measured in terms of units of products or services.† (Van Niekerk, Jonker and Van Der Waldt: 2001: 96) The second choice would be efficiency which addresses the costs of services. Adequacy would be the next criteria and usually â€Å"refers to the extent to which any given level of effectiveness satisfies the needs, values or opportunities that give rise to a problem.† (Van Niekerk: Jonker: Van Der Waldt: 2001: 96) It is important that the solutions are identified which are practical, feasible and likely to solve the problem in the most satisfying way and within the means available as resources such as finance and human capital are scarce. The alternatives to the solution should be listed and cognisance should be taken that the policy would have an effect on the legislation, administrative rules and any other effect. The side effects refer to the impacts on other policies and the environment. The criteria that would help a policy-maker are effectiveness, efficiency, and adequacy. Effectiveness refers to â€Å"doing the right things right†; efficiency refers to maximum output with minimum input and adequacy refers the extent that the policy satisfies the needs, values and opportunities of the citizens. Criticism, has been levied as to whether the Community Policing Forums (CPF) are still effective in enhancing public safety and if it still includes the assistance of community in combating crime. In a paper entitled South Africa’s changing community policing policy by the Institute for Security Studies the inception of the CPF in 1996 with the promulgation of the National Crime Prevention Strategy with the â€Å"intention to establish broad partnership with the community to improve police services and reduce crime† (http://www.iss.co.za.) is discusses. The CPF’ were created by legislation and were given the right to exercise public functions in terms of that legislation. Since then various other legislation and interim regulations had the effect of either â€Å"directly avoiding or downgrading the issue of state support for the CPF’s and even specifically outlawing some current practises of the CPF that facilitate support for their activities†.  (http://www.iss.co.za.). The result is two fold. Firstly, policy-makers who were formulating the subsequent legislation never thought what the effect and side effect would have on the CPF. Therefore, to date the CPF is a policy that exists on paper alone which is inadequate, inefficient, and ineffective and fails to respond to the needs of all the citizens. Thus it can be deduced that policy has a direct effect and an indirect effect, the effect of other legislation on CPF negated the positive impact of CPF. Policy needs to be reviewed regularly to ensure relevance and effectiveness. The sixth step in policy formulation would be discussed, namely, the the survey of financial resources for the elimination of the high crime rate in South Africa. 3.6.The survey of financial resources for the eliminate the high crime rate in South Africa. â€Å"Budgeting is more than a set of procedures for controlling the volume of funds flowing to agencies and programs; it is also a means and a source of opportunities for shaping the direction and intensity of public policies and the scope of governmental activities† (Anderson:1984:179). Anderson (1984:182) further states that the budget is also a statement of policy and in reality conflicts over money are conflicts over policy. Public revenue needs to be raised to fund public services and new ways need to be found to increase the traditional sources of income. The four main sources of traditional income as per Van Der Waldt et al. (2002:9) are: income taxation, eg personal income tax; wealth taxation for example capital gains tax; consumption taxation for example value added tax and user charges, for example, consumer tariffs. Budget gives focus to specific issues of policy thus a particular ministry which received above inflation budget increases should render a better service year on year. For example the Minister of Finance granted the Ministry of Safety and Security a 43% increase between budget year 2003/04  and budget year 2006/07. One can deduce that finance supports policy. (The converse is all so true) Emphasis can be shifted from one program to another by shifting financial backing. Policy approval is the third and final step within the policy-making process for the elimination of the high crime rate in South Africa. 4.Policy approval for the eliminate of the high crime rate in South AfricaPolicy approval is the final step in the policy-making process. Once policy makers have formulated a policy the policy is forwarded for consideration and authorisation of a policy. Meiring (2001:59) states that â€Å"policy is found in many forms, as well as various formats because policy making takes place on various levels and various participants play a co-operative role†. Public policy can be examined on four levels which are political, executive, departmental and operational policy. The policy on the elimination of the high crime rate in South Africa would result in a specific policy and will have â€Å"political, executive, departmental and operational aspects†, which must be first determined â€Å".(Meiring: Personal Notes:9) Each aspect â€Å"must be formulated and approved, before a policy can be implemented† â€Å".(Meiring: Personal Notes:9) There would be an higher premium of value placed on the elimination of the high crime rate as it is a political policy. According to Meiring (Personal Notes:10) there is a specific procedure which is usually followed for the approval of policy. 4.1. The procedure for consideration and approval of the elimination of the high crime rate in South Africa Bill. The specific procedure by Meiring (Personal Notes:10) is now recorded for the elimination of the high crime rate in South Africa. A public bill is introduced by the Minister of Safety and Security and is dealt with as follows:†¢Introduction and first reading where notice is given of the intention to submit a Bill on a specific subject on a specific day. On that day the measure is tabled and the short title is read, being The Elimination of the High Crime Rate†¢The second reading commences with the introduction of the policy formulated by the proposed Bill by the Minister of Safety and Security. The subjected is debated and alternative amendments are forwarded until the House accepts the policy. †¢The third phase is the Committee Stage. The Chairman of Committees, the deputy speaker, acts as chairman for the meeting where each section of the Bill is read and debated separately. In the committee stage, the contents of the Bill are thus discussed to ascertain whether the measure will succeed in carrying into effect the policy debated in the second reading. †¢Report stage. After the committee stage the speaker takes over as Chairman and the Chairman of Committees reports on the resolution of the Committee. †¢The third reading that follows seldom initiates further discussion and is executed to review the Bill in its entirety. †¢After approved by the House the Bill is referred to the President for signature. †¢After signature by the State President the Bill is published in the Government Gazette, after which date the Bill is an enforceable Act of Parliament. ConclusionGovernment exists to satisfy the needs of the community. In order to meet the needs and demands of the community, government has to develop policies to meet those needs and demands. Therefore the citizens expect service delivery which is linked to policy and policy implementation. Policy indicates what government intentions are. The policy-making process is a time consuming and complicated because of the structure of government. The policy-making is time and space bound and it takes place within a changing  environment. It is imperative that the citizens are consulted during the policy-making process so that policy is adequate, effective and efficient in addressing the needs of the citizen. Books Anderson, J.E. (1984). 3rd Edition. Public Policymaking: An Introduction. Houghton Mifflin Company. Boston. Botes, P.S.; Brynard, P.A.; Fourie, D.J.; Roux, N.L. (1992). Public Administration and Management: A Guide to Central, Regional and Municipal Administration and Management. Kagiso Publishers. Pretoria. Cloete, F.: Wissink,H.: (2000). Improving Public Policy. Van Schaik Publishers. Pretoria. Cloete, J.J.N.: (1998). 9th Revised Edition. South African Public Administration and Management. JL Van Schaik Publishers. Hatfield, Pretoria. Craythorne, D.L.: (1993): 3rd Edition: Municipal Administration: A Handbook. Juta & Co. Ltd. Kenwyn. Fox, W.: Schwella, H.; Wissink, H. (1991). Public Management. Juta & Company LTD. Kenwyn. Fox, W.: Van Wyk, B.; Fourie, M. (1998). Police Management in South Africa. Juta & Company LTD. Kenwyn. Hanekom, S.X.: (1987). Public Policy: Framework and Instrument for Action. Sigma Press. Pretoria. Hanekom, S.X.: Rowland, R.W.: Bain, E.G. (2001). Revised Edition. Key Aspects of Public Administration. Oxford University Press. Southern Africa, Cape Town. Kuye, J.O. et al. (2002). Critical Perspectives on Public Administration: Issues for Consideration. Heinemann Publishers (PTY)Ltd. SandownMeiring, M.H.: (2001): 2nd Revised Edition: Fundamental Public Administration: A Perspective on Development. School for Public Administration and Management. University of Port Elizabeth. Van Der Waldt, G. et al. (2002): Managing for Results in Governement. Heinemann Publishers PTY (Ltd). Sandown. Other media sourcesMeiring, M.H.: Personal Notes: Unit 2 Policy Making in the Public Sector: Part 1: The Steps in Policy Making. http://www.bac.org.za. (Accessed 12/5/2007)http://www.csvr.org.za. (Accessed 6/5/2007)http://www.iss.co.za. (Accessed 6/5/2007)http://www.wikipedia.org/wiki/Initiation (Accessed 26/4/2007)