Burma Pipeline Case Study Analysis Example | Topics and Well Written Essays - 1250 words

Burma Pipeline Analysis - Case Study Example Currently, there has not been a legal judgment as to whether or not the company is guilty to any of the perceptions held by accusers. The company has also not come to that stage yet where it has proved beyond reasonable doubt to its accusers that it is innocent. It is some of these factors and form of the current situation that make it nothing more than a controversy. But there remain some key implications that the company might have to deal with for now. Example of this is the possibility that the company will soon be engaged in series of legal battles as there has been a governmental perspective taken on all these controversies. Stakeholders of the Organization The problem and case of controversy that the company is dealing with right now has greatly affected the important players and for that matter stakeholders involved in the company. It would be noticed that the role of stakeholders of any given organization is not a static and robust position that cannot be changed (Cairns, 20 09). Depending on events and happening in a particular company, the stakeholders keep changing. Presently, there are four major stakeholders that can be identified with the company. These are government, the community, financiers and managers/employees of the company. The governments of Burma and United States have become key stakeholders in the company as certain key decisions to be taken by these governments can affect the company in a great deal of ways. For instance, as a shareholder in the company, the government of Burma has a lot of stake in terms of the macro economic policies that are put in place and how these policies affect Unocal (Harvard college, 2000 p. 2). The government of the United States has also become a stakeholder by virtue of the fact that the government holds a firm on all the controversies that are going on. The community, which sees itself as denied benefactor of the company is also a stakeholder. This is because it is for these people that the company wor ks for and it is these people the company expects to patronize their products. The community therefore has a lot of stake in deciding the trend of revenue of the company. Financiers such as shareholders also have a lot of stake in funding the company. Managers and employees also have a stake in ensuring the corporate running of the company is done in a manner that ensures growth and development. Other target groups of the organization Given the present controversy surrounding the company, it could be said that all clients and outsourcers of the company should be considered as important target groups whose actions and decisions would affect the company greatly. The clients of the company must be concertized to come to accept and agree to the present reforms that are being suggested by the company. Though a lot of these reforms would initially come with some level of challenge to clients and perhaps denied them of some initial benefits, it is important that the clients will be made to appreciate the reforms as long term strategies that come with future benefits that will be of importance to not just the company but to the clients as well (Lewis and Heckman, 2006). If this concretization is not done, there is a very high probability that several clients of the company will leave the company in this crisis time that the company needs them most. The role of management and production team Management is expected to be a pool of strategic

Movie review Essay Example | Topics and Well Written Essays - 500 words - 6

Movie review - Essay Example As for the second movie, I think that the ending reflects the personal evolution of the main character, Cyril. Thus, all he wanted is to find his father, but the experience that he gained in the course of it contributed to his personal evolution. In other words, at the end of the movie he was able to develop a broader picture of the world and not limit his perception with the ideas which shaped his character in foster care. I believe that the ending of the first movie is a satisfying resolution to the events that lead up to it. If one takes a close look at the situation, one will be able to see that Sandra did not want to keep her job, just like other people did; she objected the lack of justice which happened in the work place. So, when we was presented with a choice to keep the job, but allow the injustice to continue, she, being faithful to her original desire, decided to resign. The ending of the second movie is also insightful: with the help of it the viewer is able to see that Cyril did not only try to find his father, he wanted to discover the new aspects of his personality and in the end, the audience is able to see that he made a giant leap in personal development. It is quite obvious that there is a peculiar relationship between the two endings. Thus, they both allow the characters to achieve the goal which they truly wanted, in spite of the fact that they may not have realized it.

Retailing Assignment Example | Topics and Well Written Essays - 750 words

Retailing - Assignment Example The responsive nature of the store representatives also added to the shopping experience although the retailer could do more with the displays and other equipment to provide a more engaging shopping experience to its consumers. 2. Retail strategy is a combination of the retail mix and the external environment. The chosen retailer had a department store particularly targeting towards its traditional as well as its well-informed consumers that are aware of the trends. With the ambience of the store, it was evident that the store was equally welcoming to any new and existing customers, thereby especially focusing their product mix at the traditional and well informed market segment. A key strength for the store was its helpful staff that could win consumers by being attentive to their problems and to respond to them in helping ways. However, the amount of technical equipment to keep the customers entertained were lacking although this could help the store attain a sustainable competitive advantage by maintaining customer loyalty. 3. The stores of our chosen retailer are located in a clean local neighborhood with minimal obstructions along the way to the store. The road patterns are steady and clear that add comfort to the journey to the store. The roads and footpath outside the store appears quite decent although improvements could be made. The inviting window display was attractive and visible so that consumers could figure out the location of the store. The surrounding area was also well planned although there was room for improvement. The parking lot was located near the store and a pathway lead customers to the store. The space in the parking lot was enough to accommodate an ample amount of cars although some peak seasons may experience traffic and congestion. Overall, the store had relatively easy accessibility with smoothly flowing traffic nearby, and easy

Black preschoolers more likely to face suspension Assignment

Black preschoolers more likely to face suspension - Assignment Example or preschoolers get suspended for minor mistakes that could be of no harm to the other schoolmates as compared to white students who even dare bring guns to the school (AOL.com, 2014). The disparity in suspending students or preschoolers based on race lines is aggravated by educators feeling whites are worthwhile than blacks. As a result, the white students commit some mistakes that could be of so much harm to the entire school community but in most cases taken literally. Moreover the whites have a feeling that they are the ones who should dominate the other races and especially the blacks due to their skin complexion. Due to this notion, educators take whichever action they can in their quest to make mistakes committed by blacks more of criminal as compared to the white students (Losen, 2011). If you are given the information that children who are physically disciplined are more likely to externalize their problems (act aggressively), how would that affect the way you interpret the information in the article? If it does not change your opinion, explain why. The children’s or preschoolers pugnaciously action would have a positive impact on my views (AOL.com, 2014). This is because each individual has his or her own rights irrespective one’s color’s complexion they are equal hence they need equal treatment. For instance, students and the preschoolers have their rights as the other human beings irrespective of their complexion to acquire knowledge in a non-discriminatory environment. Church affiliated schools are believed to be discriminative on selecting program participants or new applicants on basis of religion, national origin, gender, race or color. This makes some people oppose to allow school vouchers being awarded to religious affiliated schools for they cannot be fair in their

The Importance of Deductive Reasoning Essay Example for Free

The Importance of Deductive Reasoning Essay We make decisions every day that impact our lives. Some individuals, just do not realize how much. Whether we realize it or not, everything we do and say, is a result of a decision we have made. There is no easy way to change the fact that we make decision, however we can change how we approach the decision, resulting in better outcomes from making better choices. If an individual knew what the results of doing something will end up being, then, they can decide if that is the best course of action or decision that they want to make. If an individual knows all of their options and the outcomes of those choice they can deduce from the best choice. When making a decision, such as buying a car, you need to know all of your options and what responsibility’s they will include, how high is the interest rate? What will your payments and insurance be? Do you want to finance the car or lease it? These are all just some of things that need to be thought about when you are looking to buy. By knowing everything before you decide to purchase something you will not be caught off guard when you find out how high or how much the payments are. Also if you could really afford the car and if you had been better off not purchasing it. It is so important to know and understand what is known prior to making a decision because it could and most of the time will affect others and yourself. The process of deductive reasoning helps in the understanding of an argument because it starts with a general statement and then attains at a specific conclusion. According to Moore, B.M. Parker, R. (2012) â€Å"Its main purpose is not to make you either more persuasive or a better contestant against others, but to improve your ability to come to conclusions that are correct and make decisions that are wise†. Deductive reasoning is like, thinking of as your guideline, for using the premise to the end of your conclusion. For example all red haired women are vegetarians. Julia Roberts is a rad haired women. Therefore Julia Roberts is a vegetarian. Deductive reasoning helps aid in understanding an argument by â€Å"an argument is the attempt to support a claim by providing reasons for accepting it† (Moore, B.M. Parker, R. 2012). By avoiding certain kinds of problems by defining the key terms in a claim can help with the aiding in a deductive argument. Having all the facts and information can help make better life choices. In conclusion thinking critical and having deductive reasoning can making your life a little less stressful and you a happier person. Not to mention others, if you are a boss and you think about the cause and effect actions that you have on them, it can save you stress from losing a valuable employee and money. There is that saying think before you act.

Although “Romeo and Juliet” Was Written by William Shakespeare in About 1600, Its Themes of Fate and Death, Love and Hate Are Enduring Concerns for Us Today. Discuss. Essay Example for Free

Although â€Å"Romeo and Juliet† Was Written by William Shakespeare in About 1600, Its Themes of Fate and Death, Love and Hate Are Enduring Concerns for Us Today. Discuss. Essay 3. Although â€Å"Romeo and Juliet† was written by William Shakespeare in about 1600, its themes of fate and death, love and hate are enduring concerns for us today. Discuss. ~ â€Å"Romeo and Juliet† is a tragedy, written by the renowned Shakespeare in the 1600’s, which has remained a popular play for many people today. It tells the story of two star crossed lovers whose fleeting romance is ended by tragedy. The reason that this play is so appealing to audiences’ today lies within the main themes of the play – love and hate, death and fate. Because of the enduring the components of these themes, the lessons and experiences found in the book can be easily relatable to the people of our time. The themes of love, which we will see comes in many forms, are all easily related to situations that many people will face in our times. Hate is also a theme which has continued from Shakespeare’s time to now and largely effects communities today. Death is a theme that everybody can relate to, and the reasons for the deaths in Romeo and Juliet can also be applied to certain people’s death. The theme fate is not so easily applicable to today’s society as the other themes, but there are many exceptions and the concepts behind fate can still apply to us today. But the first theme to be discussed will be that of love. One of the most obvious themes in the play is Love. Within the play, there are a couple of types of love displayed – a fleeting infatuation and a genuine love. The fleeting love can be seen at the opening of the play where Romeo claims to be in love with the maiden Rosaline. His crush on Rosaline leads him to do thoughtless things, which Montague tells us when he says: â€Å"Away from the light steals home my heavy son and in his private chamber pens himself, shuts up his windows, locks fair daylight out, and makes himself an artificial night.†(Act 1, scene 1, page 29) Romeo locks himself in his room and weeps over her, but as soon as he sees Juliet, his love for her instantly vanishes. Many people can relate to this today because growing up they are bound to have brief infatuations that, although fleeting, may also make them do some unwise things. And secondly, the genuine love of Romeo and Juliet. For these two, it was love at first sight, but evidently  it was an e verlasting love. In comparison to Romeo and Rosaline’s love, Romeo and Juliet show a much deeper, passionate love. They speak to each other in poetry and are even willing to risk their lives and kill themselves for each other. In the balcony scene, Romeo even says to Juliet: â€Å"I am no pilot yet, wert thou as far as that vast shore washed with the farthest sea, I should adventure for such merchandise† (act 2, scene 2, page 52) This means that he would go to the ends of the earth, no matter how dangerous or difficult it was, just to reach Juliet. One modern example of this love would be from September 3rd 2010. Brian Wood and his pregnant wife Erin were driving to meet family when a car raced head on towards them. Brian immediately spun the wheel to the right, making sure that only he would be hit with full impact from the car. Brian was killed, but Erin walked away with only a few bruises. That is only one of many thousands examples of love that we see today. Love is a concept that can be grasped by people from around the world at any time in history. On the other hand, â€Å"Romeo and Juliet† also provides us with the theme opposite of love – hate. Hate is a strong theme in â€Å" Romeo and Juliet†, ultimately leading to the death of several characters. The opening scene of the play shows us the rivalry between the two rich families, the Montagues and Capulets. The long-lasting feud causing destruction and havoc within the city of Verona. There are many gangs today that share the same behavioural traits of the Capulets and Montagues back then. For example, there were many fights fought in the play over small issues. For example, in Act 1 Scene 1 when Sampson and Gregory see people from the house of Montague approaching, they discuss ways of provoking them to start a fight, saying things such as: â€Å"I will bite my thumb at them, which is a disgrace if they bear it† and â€Å"Draw, if you be men.†(Act 1, scene 1, page 26) The people of the Capulet house go purposely looking for a fight. Whereas the gangs today will fight over matters such as territory, respect and drug turf and will purposely go out looking for fights so they can look more superior to other gangs. Another scene where we see this theme is in the scene when Mercutio dies and Romeo says: â€Å"Away to heaven respective lenity, and fire-eyed fury be my conduct n ow!† (Act 3, scene 1, page 71) Here Romeo wants to avenge Mercutio’s death by killing Tybalt, even though he originally did not want to fight Tybalt because of his marriage to Juliet, Tybalts cousin. This can be compared to gangs, who  will not leave any type of disrespect unanswered in fear of losing their reputation or respect. Sometimes, when the hatred of one another gets out of hand, it can lead to the next theme, death. The death of six characters throughout â€Å"Romeo and Juliet† makes death significant theme, as well as presenting the play as a tragedy. All of the deaths in the play were a result of the feud between the Montagues and the Capulets, whether it was suicide or murder. The theme of death is universal theme Shakespeare highlights in his plays that has not changed through the years. Death is an everlasting concept and there will always be application for it in the world, whether it is today or 411 years ago. In order, there were the deaths of Mercutio, Tybalt, Paris, Romeo, Juliet and finally Lady Montague. The two most prominent deaths were of Romeo and Juliet who, after a failed plan to avoid Juliet’s marriage to Paris, commit suicide. Friar Laurence explains after both are found dead in the tomb, saying: â€Å"But when I came, some minute ere the time of her awakening, here untimely lay the noble Paris and true Romeo dead†¦ And she, too, desperate, would not go with me.† (Act 5, scene 3, page 115). One modern application of this happened in October 2010. In that month, there were over five cases of teenage suicide because of harassment at school due to their sexual orientation. This applies the same concepts of the suicides of Romeo and Juliet when they were not able to be with one another because of opposition. The other deaths are results of murders by the opposing side of the quarrel. There have been so many wars and gang fights in our time, it would be almost impossible to name them all. Much like the grudge between the Montagues and Capulets, many have died as a result of the fighting, when it could have otherwise been solved. The reason behind the grudge between the Montagues and Capulets had been long forgotten, as has the reasoning behind the conflict between gangs. Another factor that can also be blamed for the death of certain characters is fate. Fate is perhaps one of the most important factors in the death of the two protagonists. â€Å"Romeo and Juliet† is a tragic play where the characters have no awareness of their ensuing downfall. In the time the play is set, fate and destiny were huge concepts that were definitely factors that affected the decisions made in their lives. But in today’s society there are less and less people who think that there is anything that is meant to be or supposed to happen, and instead think about ways to get around problems and that  there are many different outcomes for each of our actions. They believe that they have their own free will and their futures are determined by the decisions they make. This theme, although not very directly, is still applicable to us now. There are still people who do believe in fate, just as in the 1600’s. There are many people such as psychics or fortune tellers who make their living out of telling people their destinies. But the majority of society may not think of their lives as being predetermined by some force, many decide to follow their gut feeling in making decisions. Before going to the Capulet’s party and meeting Juliet, Romeo says: â€Å"I fear, too early. For my mind misgives some consequence, yet hanging in the stars†(Act 1, scene 5, page 42) Here Romeo is scared and doesn’t feel as if he should go to the ball because he thinks there is an event destined by the stars that is going to happen that night. Similarly, today there are people who will base their decisions on how they feel and the consequences of that action. Almost every single person at some point in their lives will question themselves, asking things such as: What is my purpose in life? Having a purpose in life is like having a destiny. You may not know what it is, and you may not know how to find out. There are many different opportunities and choices that are met, but as you live your life, every decision that you make up to a certain point leads you to the answer of your question. There are many ideas behind the themes of Romeo and Juliet, all of which have endured down to today. With the universal concepts of the themes of love, hate, death and fate we fi nd that the lives of the Montagues and Capulets were much like the lives that we live today. Of course the situations they were in were different, but the same lessons can be learned and the same themes are applied to daily life. So as Juliet said in the balcony scene: â€Å"What’s in a name? That which we call a rose by any other word could smell as sweet.† (act 2, scene 2, page 51). Just as a rose would smell just as sweet if called by any other name, the themes of â€Å"Romeo and Juliet† and its lessons are just as impressive when applied to the different situations in different time periods.

Explaining the change management at British Airways

Explaining the change management at British Airways This report focuses on explaining the change management at corporations. It includes the example of British Airways that has once successfully applied change management in their corporation. Change Management is the concept organizations apply in order to deal systematically with change. When British Airways was formed after its merger, it wasnt doing well. This was mainly because of the cultural and status differences of the employees of the corporations that were merged. There was no leadership and the company lacked the required competence to deal with the emerging problems. In order to deal with that dilemma it was decided to appoint a new Chairperson and Lord King was appointed. He later on, appointed King Marshall as the Chief Executive. Both the leaders knew that change was needed within the company. They saw that valuable resources were being wasted, company was working inefficiently, cultures differences existed, needs of the customers were not identified correctly and attitudes within the company were to be changed. They took major change management steps and came up with different programs and strategies to deal with the situation. It was made sure that the employees are fully supported during the process of change and needs of everyone are catered. Hence, a successful change management was implemented that helped the company to come out of crisis and emerge as a strong competitor in the airline industry. Introduction: Change Management is a word heard often now in most of the corporations. It has been around for a while now, but is famous in corporations that are interested in initiating a change to their processes which includes both culture and work tasks. Change management is defined commonly as employed set of the processes to ensure that considerable changes are implemented in a systematic, controlled and orderly fashion to result in organizational change. (Hiatt Creasey 2003) Five principles of Change: While implementing change management there are five basic principles that the managers need to keep in mind: Different people tend to react in a different way to the change. Everyones fundamentals needs are to be met. Change also involves loss at times and people need to go through the loss curve. The expectations of all are to be met in a realistic way. Fears of all are to be dealt with. Organizational Change Management: According to organizational change management both the tools used by managers and the processes are to be taken into consideration. Mostly organizations want the change to be implemented with least resistance. For this to happen change must be implemented with a structured approach so that the transition of one behavior to another is as smooth as possible. Managements Role in the Organizational change: It is the responsibility of the management to spot out the behaviors and processes that are not proficient and come up with new ones that are more effective for the organization. Once these changes have been identified, managers should estimate the impact it will have on the organization and its employees. Management should also assess the reaction of employees to the implemented change and try to understand the reaction as well. It is the job of the management to completely support their workers through the process of change. Finally the management should help employees to accept these changes and help them to adjust well and effectively once the changes are implemented. (Hiatt Creasey 2003) British Airways: British Airways is the flag carrier airline for the United Kingdom with its head quarters in Waterside. The main hub of British Airline is at the Heathrow Airport of London; its second hub is at Gatwick Airport and the third one is at London City Airport which is served through BA CityFlyer a fully owned subsidiary of British Airways. British Airlines happens to be the largest airline of UK on the basis of its international flights and destinations and their fleet size. In the year 1971 British Airways board was formed to manage the two airline corporations, BEA and BOAC, and relatively two smaller regional airlines Northeast Airlines from Newcastle and Cambrian Airways from Cardiff. But in the year 1974 all these airlines were dissolved to form one major airline British Airways (BA). The airline was created aiming at being the worldwide network and achieving economies of scale. The merger of these airlines resulted in 50,000 staff members and 215 aircraft, which are considered to be grossly overstaffed along with many levels incompatible management structure. Problems were being created because of the cultural differences between the airlines along with a class distinction amongst the staff members. When the middle oil crisis arrived in the world and resulted in reduction of market, it left the already overstaffed BA airline with massive losses, a very poor service reputation and 20,000 potential redundancies. The union was so strong in the company that it made difficult for the company to take any remedial measures. By the year 1980 the fleet was downsized to 174 aircrafts but still the company was loosing money at the rate of  £200 pounds per minute. With the government supporting the company, there was no internal urgency for the change to take place and outside competition to be adapted. (Lundy Cowling 1996) By the year 1981 British Airways appeared to be a failing company making multimillion pound losses. It gained the reputation of being a major international airline giving the worst service. The only solution than was seen to make a change in the culture of the staff. For 13 years it remained a nationalized company and in February 1987 it became privatized as a plan of the conservative government of that time. Major Problems being faced after the merger: When British Airways was formed after the merger it faced a number of problems and issues. Main problem was encountered in terms of the culture differences of the companies. When the members of organizations belonging to different and diverse cultures interact with each other and one of the cultures is required to adapt the practices and methods of another culture it results in disruptive tensions. Same situation took place between he employees of BEA and BOAC the two emerging industries of that time. This problem can be explained as a culture clash or acculturative stress. Another issue arrived in terms of the management system being imposed in the company. BA implemented a very inflexible, preoccupied and hierarchical management system creating status differences which was also evident from their uniforms. The company also had problems being rule oriented. The new management had problems in identifying and addressing the needs of their customers. The company emphasized more on their inward looking management approach and on maintaining their various routes and all this resulted in customers being unsatisfied. Change in direction: In the year 1979 Mrs. Thatchers new conservative government took the decision to privatize the airline. At that time the European airline market was developed majorly and most of the airlines were state owned. A whole process was put in place for the privatization of airline. Eight years of time was taken to make it happen, stand on its own feet and emerge to succeed as a commercial body. This included a whole process of culture change and cost cutting. Hence the different models of change process were being applied in the form of Theory O (through focusing on changing the behavior and culture) and Theory E (through cost cutting). Because of the restructuring of the airline there was a reduction in the number of routes served, the college of air training was closed, catering operations were transferred to outside contractors and property interests were divested. (Horner Swarbrooke 2004) The airline was shown to be a peasant class of travel and showing general subservience to the pressures of trade unions. However, the internal studies showed that jobs of the managers of highly specialized, communications in between the departments were highly poor and technically the airline was bankrupt. Major management changes were being considered in order to change this reputation of poor services. This was known to be the change management which is incorporating change in to the working systems so that the company becomes more efficient is satisfying the needs of customers or clients. This served as a basis for the appointment of Lord King as chairman and as Chief Executive King Marshall was appointed in the year 1980. Hence, first change took place in the form of leadership change where these leaders with their authority, later on made organizational changes. When this Chairperson started working, noticed that a lot of valuable resources were being wasted and the company was working inefficiently. In order to make the company more profitable, it was decided to restructure the whole organization and change methodology change management plan was seen as the best way to do that. Measures of Change Management: The second most important change took place at the group level in the form of operational change when it was identified by the leaders that there was inefficiency existing in the system. Measures like reducing staff level and cut in production costs were taking place and this change can be classified as fine-tuning. (i.e. Scale Type 1 of Dunphy and Stace (1993)). The company started decreasing their workforce very systematically. But before doing so, through the change management leadership of the chairperson, Lord King gave reasons for the privatization and restructuring so that the employees get prepared for the up coming changes. (Horner Swarbrooke 2004) In order to investigate the ways of improving customer service in the year 1983 a steering group was established in the British Airways. It was identified that for British Airways offering customer service is the key cornerstone in the market place. Two courses of actions were then recommended by the steering group which changed the way the company decisions were made. A marketing policy group was created for the re-organization of the company. Also, by the name of Putting People First a program of courses was employed throughout the whole organization. This program was aimed at improving self image, to achieve the greatest possible standards of customer care and to change attitude towards the external and internal customers. Another program with the name of Managing People First covering the perception of the contact staff and their managers was started. (Lundy Cowling 1996) After identifying the inward looking rigid culture existing at the top of management hierarchy, the Chief Executive appointed a new top management team whose job was to strength customer oriented culture within the company. Transformation in the management, culture, strategy and operations took place on a large scale. These changes were both organizational and strategic. An external audit company conducted a two way audit that covered the perception of customers of the services being offered by BA. The frontline employees were awarded with the required authority and also the information to deal with the customers. The process was started by eliminating layers of the management structure and emphasize from divisional was changed to a functional structure. The personnel function was restructured by Marshall and for the mammoth task ahead a human resource department was created. To give a break from the old BA image Chief Executives two main image fronts which were the uniforms of customer contact staff and the company livery, were improvised. (Lundy Cowling 1996) But changing external face is never enough so attitudes within the company were to be changed. Time Management International designed a training program for BA in order to respond to the needs identified in the audit. The final step and the logical step which was taken was linking performance with pay. Strong leaders were recruited as a part of the change management. The segmentation policies were clearly defined and these were targeted in well developed branding programs. (Horner Swarbrooke 2004) All the actions can be seen as an amalgamation of both planning (revolutionary) and incremental (evolutionary) change. The evolutionary change is seen valuable in the short to medium term and revolutionary in the long term. These changes emerged to work for the company in the form of delivering excellent service and quality to the customers and developing relationships with them and in the long run the company appeared to be the largest airline for UK. (Clarke 2001) Stakeholders Analysis: In order to facilitate the stakeholders during the process of change the leaders gave their full support and time. The Chief executive and the Chairperson acted as the change agents for the company. The heavy support from the top management (Marshall attended a number of staff and management programs and spent 20% of his time in this activity) and the continued training softened the harsh impact of cultural and organizational change. Although this change was bumpy incremental as there were staff cuts this type of change is called Adaptation by Balogun and Hope-Hailey (2004). As a part of the cultural change program two days were given to the employees and five to the managers. Around 40,000 of the workforce were put through this program and this was fully supported through evaluation and compensation in the form of bonus payments. (Clarke 2001) The leadership style here was democratic and the leader Other supported measures included, action groups, updated performance management, implementing total quality management (TQM), educational seminars and the staff newspaper British Airways News. (Lundy Cowling 1996) Success of the Change Management: The main objectives of imposing the changes were to become competitive in the airline industry and survive in the market place. The changes which were implemented by British Airways helped it to become more customer oriented by delivering excellent services and quality to the customers. Also, these changes helped the company to improve their relationship with the employees as well as the relationship of the employees with the customers. The expensive and time consuming investments which were a part of the change taking place also paid off when the company won in the year 1989 the award of Worlds Best Airline which is a prestigious business traveler award. The company after changes became more competitive in the UK market. The implemented human resource management and the strategies served as a basis to help the company emerge as a strong competitor in the airline industry. (Lundy Cowling 1996) The company achieved reduction in their costs through savage labor cuts, concentrating on key strategic business areas and slimming down of the business. All the moves taken by the company and the programs being conducted resulted in revue of the management structure. The overall age profile of the team was decreased and only those were chosen having entrepreneurial abilities. The major aspect of success for the airline was their marketing strategies. Some of these were campaign of the Advertiser of the year, Fly the Flag and We take more care of you promotion, Red eye advertisement etc. All this and much more helped the company to come out of the difficult times. (Horner Swarbrooke 2004) Conclusion: The leadership of the company directed it through difficult times by applying a change management in the company. British Airways still happen to be the major global airline but now its reputation is declining. This can be because of the inappropriate decisions taken by the management, but mostly it reflects the hard times and the difficult business environment that exits for all the airline companies. The management again aims at implementing new strategies and programs within the company through a marketing communication in order to create a better image. Also, the current management realizes the need of leadership and entrepreneurial competence which could wipeout all the problems from the company. For the company to fully run again on the track of success the management should identify the problems existing within the company. They should try to resolve the issues and come up with effective change management programs that can again benefit the company.